CAKE has been a strong platform for our affiliate program for a number of years now. It allows us to efficiently manage our affliates.
Tracking down to subid level
Easy implementation of partner postbacks and pixels.
Not well localized for European date formats and number formats
No scheduling of payout changes in events
I can integrate with 3rd parties and it is very easy to do, plus I can send my affiliates their tracking so I know that it matches up and there is no room for discrepancy. I like the ease of the reporting system.
I like that it gives me stats in real time, I can check pixel fires, real time reporting, mobile tracking etc.
Sometimes its a bit hard to reach support on busy days, but all in all they are very helpful.
As an affiliate, Cake makes the process of selecting and running offers each. With so many ad networks using this platform, it also makes the learning curve and consistency quite nice as well.
On the advertiser/client side, CAKE isn't the cheapest solution around, but it's also a top player. Seeing more customization options would be nice, so it's not so familiar and similar to other platforms running it as a network solution.
Verteilung der Bewertung
I do think this software is much easier to use than others, I really like the overall look and design as well as the end result.