TapClicks
Plattform für Marketing-Dashboards, Analysen und Berichterstattung
4,4 /5 (120 Bewertungen) Eine Bewertung schreiben
Unrivaled Customization in Order Management and Reporting
Vorteile
The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.
Nachteile
As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.
Integrations are awesome in TapClicks, it's got most of my data linked. I love TapClicks.
TapClicks has resolved most of my marketing reporting and communications problems. In the past, we used to download data from Google Ads to an excel workbook and start editing and formatting to make presentable, which used to be very time-consuming and tiring. Additionally, I needed to change my internal call reporting software and I was very worried about how to integrate data with this new software, it is great to know that TabClicks is limitless since it also has integrations for almost all call reporting software, this actually makes it easy for my agency and my clients to create a dashboard and communicate the most important metrics to our partners. Having said this, the experience that I have had with TabClicks solving my reporting issues has been very relieving and satisfactory. I am very happy working with TapClicks and I hope they continue to come up with more features, integrations, and tools to continue to improve the user's experiences.
Vorteile
Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients. Additionally, the interface is pretty user-friendly and makes it easy to come up with new ideas.
TapClicks has more upsides than downsides, its automation and the way everything is put together quickly and efficiently is wonderful.
Nachteile
Everything is nice, maybe adding more templates would help to have ideas about new ways to create dashboards, and sometimes adding some tutorials will also help.
TAP Review from Conversion Logix
TapClicks is an amazing tool to showcase to our clients how their digital campaigns are performing.
Vorteile
I love this platform and the customization options! We've tested out a few other reporting tools and we always came back to TAP. Very user friendly, a first time user can easily navigate through data and information and rarely have questions or need help. It is easy to export data which is very helpful in segmenting data for regional reports.
Nachteile
I recall there were a few features my team did not like, but I cannot recall specifics. I myself do not have any complaints.
Could be better with additional features
We use it, but we are currently in the market for a more robust analytics platform.
Vorteile
Obviously analytics and tracking is essential for any digital business. We utilize this software to monitor all of our digital efforts, including Facebook, Instagram, Google Analytics, etc. I think they offer a decent array of plug ins. It's not super cumbersome to navigate and the scheduling report feature is a major plus.
Nachteile
I do think that this software is lacking in several categories. Firstly, the data points for social media plug ins are not super relevant. TAP doesn't pull much data from Instagram other than follower count. Some important Facebook kpi's are also missing.
Great Solution
Overall Tapclicks has been a great addition to our reporting workflow.
Vorteile
TapClicks is a great reporting and dashboard platform that supports many advertising streams. It is easy to use.
Nachteile
Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker. I would love to see more templates and reporting options on different data, specifically the ability to pull in audiences for display and video campaigns.
Good for standard reporting
Vorteile
I like the intuitiveness about setting up widgets.
Nachteile
There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis. The export feature also isn't perfect and sometimes cuts off widgets that you have a scroll bar in.
End-to-end reporting platform
Great reporting platform that our clients love
Vorteile
The amount of API connections to 3rd party software, UI and ease of use
Nachteile
Creating custom calculations for advertising metrics can be complex to setup
TapClicks - Great Data Viz Tool
Vorteile
TapClicks is amazing in that it lets us pull in several data sources with a simple click of a button, and we can get started on building out widgets. The Report Studio is amazing to share reports with clients.
Nachteile
The only thing that I don't currently like about the software, is the date ranges not applying, and always having to update them.
Tapclicks Review
I’m satisfied
Vorteile
I love our rep! She is very helpful. And i love the schedule part of the reporting
Nachteile
There are so many places that you have to make sure are correct. All the layers sometimes cause issues.
Amazing Integrations!
Exceptional! The UI is very intuitive and easy to use. Integrates super easy with the rest of software we use on a daily basis.
Vorteile
How easy is to use, as soon as you log in you get easy access to every part and setting.
Nachteile
Not much to say here, I really like how easy is to use and link it to the other platforms we utilize
Multi-Platform Reports Made Easy
Overall, TapClicks has been a change that our clients responded very well to. It's saved us hours of manual reporting, and now that we're set up and familiar with the dashboard, it's extremely simple to set clients up for the first time.
Vorteile
We use TapClicks to be able to automate multi-platform (SEO, PPC, Social) reporting for our clients. Previously, we sent multiple reports, and we've moved to Tap to be able to provide one holistic report. The initial setup is pretty laborious and it can be a bit glitchy sometimes (not necessarily TapClicks' fault - Facebook is notorious for having glitchy API issues), but TapClicks' support is top-notch and quick-to-respond.
Nachteile
It's not very intuitive, so setting up all of our templates was a long process. We were particular about the way we wanted our reports set up, so we had to create a template for every possible scenario of our products (SEO+PPC, Facebook Lead Ads+PPC+SEO, etc.) It's possible that the setup process would be easier if we used their templates, but as it is, it was pretty time-intensive. Thankfully, the support team is responsive and extremely helpful. The cost can also be high, but we find it worth the time saving.
Provides a necessary solution, but I would've expected more improvements by now
We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.
Vorteile
It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.
Nachteile
I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.
Tap Clicks Review
Overall Tap Clicks has been a game changer... both for delivering reports to clients, but also as a central platform for us to know exactly what's going on in our business
Vorteile
It's ability to combine different sources of traffic and advertising platforms, along with custom data, to create reports for determining Return On Ad Spend
Nachteile
Needs more integrations with other CRM's such as Ontraport and Infusionsoft
Overall, my experience with Tapclicks has been excellent.
Streamlined reporting that gives us the ability to provide as much or as little data as we'd like for each of our customers from a variety of portals.
Vorteile
Our customers love it. Allows us to provide the reporting they require, tailored to their specific needs. There's a great deal of flexibility in what can be provided.
Our representative is fantastic- they are extremely responsive and always happy to hop on a call with every question we have and speak directly to our customers as needed
Widgets are easy to create and revise.
I personally find the software extremely easy to use, although there seems to be a very large learning curve with the majority of my team.
Nachteile
The integrations have occasionally taken longer than we'd like. There are interim solutions, but the actual S2S integration took quite some time. With the latest integration, it didn't contain everything we needed and outlined in the spec.
A great tool for agencies who need a consolidated report
Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.
Vorteile
Much like Data Studio is design and functionality but can do a lot more with API and other systems.
Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report
Nachteile
Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.
Easy Visualization of Data & Major Time Savings
Instead of spending hours just pulling metrics into spreadsheet to make charts and graphs, now we build the dashboards or reports once and the data feed keeps them updated. This saves us hours, per client, every month - allowing us to spend more time analyzing and providing insights and providing them more value. Support is very responsive and interested in feedback, which we appreciate very much.
Vorteile
TapClicks saves us so much time by integrating the data straight into our charts. We set things up one time and then just adjust the dates to update for the next time period. Now we can spend time analyzing and giving our clients insights instead of spending time manually pulling data for every report.
Nachteile
Some advanced Google Analytics metrics that we can see together in Google Analytics are not configured to be used together within TapClicks, so we can't slice and dice completely freely.
TapClicks Review
My overall experience is positive - I feel like I have a good response time from our customer service rep though she does not prioritize my team members in the same way she seems to for me.
Vorteile
I love the ability to aggregate and normalize data. Additionally - the smart connector features is big for our agency.
The software is pretty intuitive which is beneficial.
Having multiple EZLogin's to provide to clients has been a big win as well - our clients see value.
Nachteile
The frequency in which we run into things breaking - we usually find 2 or 3 things a month that often times engineers need to assist with
Our agency is small and we are not doing anything earth-shattering from a campaign or analytics standpoint but we run into integration with Google and Facebook, being able to parse the data the same way we can in their systems. We have been waiting a year for our Customer Service rep to help us make some custom connections that likely would dramatically benefit all TapClicks users. Would like to see more time spent on innovating with companies like ours.
Saved me countless hours of reporting (and eliminated errors).
Tremendous time saving from creating client reports.
Cross-platform data analysis is VERY EASY.
Custom connections are great for importing custom data and integrating into reports (i.e. sales).
White label is great as we send reports to clients.
New connectors (services) sometimes take time to be integrated but the team is always open to suggestions.
Vorteile
Great customer service - always happy to help
Solid software
Dependable
Constant updates & new connections
Tapclicks team seems very proactive
Nachteile
I've been a client for a couple years and my learning curve was tough, especially custom connections, however their new releases have made things much easier. New clients will not have any issues.
All of your information in one great place!
Vorteile
It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.
Nachteile
It can get unorganized if the information is not entered correctly.
Good for most things
Overall for what we need it's been a mostly positive experience. The learning curve was pretty steep as the platform isn't all that intuitive, but once we got the hang of it it's worked well, although still tedious. There are also several little items that are not available that seem like no-brainers to me, not being able to filter results as needed, not being able to exclude lines with zeros as values, calculations that don't calculate correctly, etc., but we still believe this is currently our best option for providing our clients with a transparent, real-time dashboard & reporting hub.
Vorteile
It integrates with most of our data sources.
It provides both dashboard visualizations & quick reports.
Nachteile
It's not very intuitive.
Functionality on some connections is pretty limited.
TapClicks Use in Digital Advertising
TapClicks is the answer to multi-platform reporting in the digital world. Would recommend to any agency.
Vorteile
TapClicks allows us to bring in all of the various platforms our agency uses in one place in order to show transparency in reporting to our clients. We use many platforms such as Facebook, Instagram, Linkedin, and other programmatic DSPs for a singular client and we set them up with a dashboard to they can see their metrics in real time.
Nachteile
We would like to see more usefulness in visual data. Digital marketing is changing very quickly and just seeing numbers and graphs gets stale and boring sometimes
It's a good reporting platform.
Vorteile
They are able to integrate with most of our advertising platforms.
Nachteile
It is hard to drill down more. An example would be with analytics, we can only show general overall site data, not specific to a landing page.
Powerful & Customizable
The TapClicks team has gone above and beyond for us as a company and has allowed up to grow our products and clients quickly and efficiently. We utilize both their TapAnalytics and TapOrders features daily.
Vorteile
The many features that we can customize, and how often TapClicks updates their product with new features.
Nachteile
Because TapClicks is awesome with updating their product, when new releases come out, they can break previous settings and other functionality.
Great platform for data reporting & analytics
We needed to provide our clients with real-time reporting for their campaigns in one single location. TapClicks provided our clients with easy access to all campaign information in one place. Our clients love it.
Vorteile
I love all the API connections they have built out. It makes it extremely easy to pull in data from the core platforms we are advertising on. What's better is I can also map and set-up Google Sheets for raw data ingestion, providing me the ability to have all data sources for clients in one locations.
Nachteile
I wish there was more freedom and thought put into the overall design and navigation between dashboards.
Review of TapClicks
TapClicks enables my team to enter and update client data efficiently on a daily basis so it will generate reports which give value to our strategists, as well as our clients.
Vorteile
TapClicks has a lot of great reporting features which add values to our services for our clients. It is easy to add data. They are constantly upgrading to make their product more user friendly and to provide better data
Nachteile
Sometimes the downside of the frequent updating is difficulty finding frequently used applications, but TapClicks is happy to hear constructive criticism and uses it in future updates.
TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.