Mediatool Erfahrungen

A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one.

Then I've came across mediatool and reached out to ask for further details.
Mediatool is now a member of my marketing team who works when I sleep or do something else.

The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software.

Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting.
At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI.

It would be great to see in the future some other features:

- link shortener or at least integration for one of these
- open API with quick access for developers (Mediatool does have an API, but you have to ask for it)
- more integrations of course
- Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e.
- Improved solution for media content delivery (creative per unit)

So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is.
The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.

My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!

Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.

What we appreciate with Mediatool is that we can have 100% visibility of all of our costs related to our marketing efforts, both during set-up and for specific campaigns. We’re also preparing and adding categories such as Stockholm city so that we can easily draw comparisons from when we add new cities in the future. We really just started our campaigns but it’s already been a very helpful tool to work with on a daily basis!

Love it!

We use Mediatool across several markets and is a great tool for planning and follow up on actual media performance. Both for me to report back to global team and for easier executing local marketing campaigns.

Overall we have been very happy with Mediatool and we are excited to broaden our use of the application.

Overall great tool to organize media buying.