TrueClicks Erfahrungen

Analysis, errors and prioritization. This tool saved me from large mistakes in the past and probably will do in the future. This makes it easily worth its money. Also in terms of time and analysis using this tool as a small agency is a no-brainer to me.

Updates on the score might take a while to see in the TC interface after changes have been made in Ads.

It’s the best one stop shop for paid search to have a quick and extensive review on your PPC team and account performance

Only in the first beta version there were some issues with fetching data. We’re really happy with how it works.

I think it is great that you have an overview of your campaigns where you can see everything at one glance. You don not need to klick through an endless menu.
Also, I really like that you can download everything in one excel which makes it very easy to apply the suggestions.

At the beginning I had difficulties to navigate. However I got used to it. So now it is fine

- Saves time (query mining, checklist adopted campaign features/extensions)
- Saves money (leaking budgets, incorrect keyword matching, 404s, etc)
- Gives 'honest' scores vs Googles own (biast) Optiscore

- Quite expensive for large accounts, as soon as accounts scores 85-90%+ and only used for error alerts
- Alerts through Slack/SMS/email (more frequent than daily emails, always a day late) could be nice additional feature in case of account down, 404s etc

Especially the new fix all in the interface is a huge time saver.
I like being able to monitor dozens of accounts without having to check each one individiually.
Especially for errors it is a nice tool.

The other options for optimization are great too.

Could use more exceptions/customization options.
An example is being able to use contains/does not contain for certain selectors (campaigns).

More information about competition would be nice.

- visible overview of account optimization score (and its elements)
- good split between critical errors and nice-to-have optimizations
- helpful to customize the account settings per account to have a matching overview
- efficiency by plug-in to directly optimize particular areas in the account

- somethings information seems incorrect - e.g. sitelink disapproval while there are no disapproved sitelinks in the Google Ads account
- response time of the tool is quite slow

Nice layout for checking up on multiple accounts at the same time, I also like the scoring system and UI, which is intuitive and looks good.

I find that it can sometimes behave in a buggy fashion and sometimes takes simple things a bit too long to load. I also find it frustrating that we're scored down on not linking to Search Console, as my client team doesn't have access to this.

The breakdown of issue and/or optmisation prioritisation is extremely helpful with workflow when going through the accounts, alongside the ability to bulk download issues.

A useful feature would be having an option to go directly to the error in Google Ads. Whilst there is currently an option to fix the issue, some are more technical and need further work to correct.

The Google Ads audit on performance and hygiene is probably the best one out there.

Not all recommendations are relevant, although most of them are.
Some suggestions I'd be able to customise more.
Direct integration with Google Ads (one click adjustments) is not there yet for all recommendations

TrueClick is clearly made with agencies in mind instead of single accounts. They make it easy to monitor for issues over multiple accounts. They also provide clear and objective suggestions for improving accounts.

I doubt if TrueClicks will be as relevant after a longer period of usage as it is when you first start using it. In the beginning the tool provides a lot of useful suggestions for improvement, but will it still be useful if those suggestions have been implemented?

Quick to get going - not to much customization needed. Super fast support by chat function.

It has potential to include more features. For example more around Shopping, integration with Merchant Center etc. Since I started to use the tool it has developed a lot, so I expect these things will come eventually.

Good software to detect main errors in the accounts, also n-grams are nice to use

Doesn't include errors such as: broken keyword URL for landingspages. These only exist for extensions, while the normal landingpages are more important

The usability of the tool is really great and also the customization of the audits.

Costs depend on Mediabudet running through the accounts. Alternative price models would be great.

Great solutions for online marketing companies that maintain a lot of Google Ads campaigns for several clients.

Nothing missing at the moment, and if we find something missing it is easy to contact TrueClicks with your wishes.

Product easy to use. Very good daily overview. Tool with helpfull features concerning quality scores of an google ads account. Very good alert features (missing sitelinks, adgroups without targeting, wrong matchtype, strong changes in impressions/clicks, account status, ...) + growth opportunities.

No, I am fine! Only one suggestion: Video-Tutorial about growth opportunieties etc. would be greate.

TrueClicks is great in helping us prioritizing work on our clients' accounts.

TrueClicks doesn't have any major flaws. Perhaps allowing Microsoft Ads accounts will be a step to take in the future.

True Clicks is impactful to allow us to hit a certain score and evaluate our search performance with ease.

There are a number of errors that may not be in our control or that occur due to the way Google is structured.

saving time (management accounts)
easy in use (after a correct setup)
good dashboard/ overview

running a single review (it cost time)
the setup per account or in batch cost time (Custom Attributes and Anomaly settings)

I like the interface, it's super easy to work on and have a clear view on what is urgent to sort in the account.

Well, I didn't like teh fact we couldn't do the changes in the platform and it gets updated in the engines but with the latest update you guys fixed it :) So it's all good now

TrueClicks is easy to use. Set-up only takes 5 minutes. Gives a good overview of opportunities and quickwins within your Adwords accounts. No need for audits anymore

Integration with Microsoft Ads is missing, would be a good improvement.