HubSpot Marketing Hub Erfahrungen

Bei der Automatisierung des Marketings verlassen wir uns auf das individuelle Verhalten zur Anpassung von E-Mails, Inhalten und Angeboten. Automatisieren Sie E-Mail-Kampagnen, um unseren Interessenten zu helfen, den Funnel zu durchlaufen und qualifiziertere Absatzmöglichkeiten zu generieren. Es werden auch besondere E-Mails erstellt, ohne dass Codes geändert werden müssen. Sie können zwischen einem Dutzend verschiedener Aktivierungen, Bedingungen und Aktionen wählen, um die entsprechenden E-Mails zur richtigen Zeit an die richtigen Kunden zu senden. Aber das Beste von allem ist, dass jeder Workflow, den die Software erzeugt, mit einem klaren Ziel verknüpft werden kann, so dass wir immer wissen, ob unsere E-Mails korrekt funktionieren. Da die Workflows Teil der vollständig integrierten Marketing-Plattform sind, verfügt sie auch über die Tools, um unsere Datenbank zu erweitern.

Die Vermarktung kann ein komplexer Prozess werden, abgesehen von den wirtschaftlichen Kosten, die durch ihre Nutzung entstehen. Auch bei so vielen Instrumenten laufen wir Gefahr, uns auf eines zu konzentrieren und viele automatisierte Marketingmöglichkeiten auszulassen, und wir würden für Funktionen bezahlen, die wir nicht nutzen. Darüber hinaus haben alle Tools für automatisiertes Marketing ihre Basis in der Segmentierung von Leads, und ihre Funktion besteht darin, Informationen über diese Nutzer zu sammeln, um ihnen bestimmte Inhalte zu liefern. Das Problem dabei ist, dass diese Informationen oft nicht immer genau genug sind und dazu führen könnten, dass wir Inhalte zur falschen Zeit an nicht geeignete Personen liefern und dann nichts bekommen, was uns oder dem Kunden bei seiner Entscheidungsfindung oder der betreffenden Marke bei ihrem Wachstum nützt.

Die Software ist sehr einfach zu benutzen.

Wenn man etwas umsetzten möchte stößt man sehr oft an Grenzen. Kundensupport ist zwar schnell aber sie nutzen tricks im pricing system um mehr Geld rauszuholen.

Im Rahmen einer HubSpot Lizenz nutze ich den Marketing Hub für die Social Media Planung, die Kampagnen Auswertung und Mail-Kampagnen. Ein Vorteil ist es sicher, hier alle relevanten Funktionen an einem Ort gesammelt zu haben.

Leider sind im Bereich Social Media die Features begrenzt, so sind nicht alle Post-Typen für (beispielsweise) Linkedin über Hubspot anlegbar.

HubSpot Marketing Hub integriert sich sehr gut in das gesamte CRM Portfolio. Es wird darüber super leicht, leads ganzheitlich zu bertrachen, verstehen und nachzuverfolgen. Insofern erfüllt HubSpot an dieser Stelle unsere Anforderung komplett.

Am Ende des Tages kann HubSpot sehr sehr viel, aber das macht es auch nicht umbedingt simpler. Für uns steht aber Aufwand und Nutzen in einem bombigen Verhältnis - gibt halt viel.

Innerhalb von HubSpot hat man verschiedene Möglichkeiten, der Strategieverwaltung. Neben der einfachen Handhabung, kann man ebenfalls kostenlose Schulungen besuchen und neue Techniken erlernen.

Viele Kurse sind nur auf Englisch verfügbar, dies ist für einen geübten Sprachler weniger problematisch, für andere aber eine Herausforderung.

It's very easy for anyone to make a beautiful-looking e-blast to send to a mailing list. Managing lists is also very easy and flexible. The default e-mail templates are beautiful and easy to customize, and the drag and drop interface for e-mails is very easy to use and highly customizable.

Some parts of the marketing hub, such as the Form builder, need a little work. Some features available in Wordpress's Gravity Forms plugin, for instance, are not available in Hubspot (e.g. conditional logic for showing certain form elements such as text boxes, etc.) The landing page editor is also not as easy to use as the e-mail builder, and I'm not sure why it wasn't designed with the same drag and drop system as the email builder.

Comprehensive set of marketing tools including email marketing, social media management, landing pages, lead tracking, and more.Intuitive and easy-to-use interface that doesn't require extensive technical expertise.The ability to create customized workflows and automate repetitive marketing tasks.Robust reporting and analytics that provide insights into the performance of your marketing campaigns.Integration with other HubSpot products, such as CRM and Sales Hub, to create a unified marketing, sales, and customer service platform.

The cost can be prohibitive for smaller businesses or startups, with pricing based on the number of contacts in your database.Some features, such as website design and advanced analytics, may require additional add-ons or upgrades to access.The learning curve can be steep for users who are new to marketing automation software or not familiar with inbound marketing strategies.Limited customization options for some features, such as email templates and landing pages, may limit creativity or branding opportunities.

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Ease of set up, quick to get up and running, and can use basic features immediately, with time to assess requirements for additional functionality

Clarity of what is available at the level of your subscription is not always obvious.

Automation workflows, contact databases, email campaign management, lead capture, and analytics are just a few of HubSpot Marketing Hub's noteworthy features. The product's intuitive UI and useful materials make it usually user-friendly. Although there may be some variation in integration with current business processes, it is supported by thorough documentation and support. Overall, HubSpot Marketing Hub gives companies the tools they need to effectively streamline their marketing operations.

There may be some aspects of HubSpot Marketing Hub that users feel are lacking or might be enhanced. The platform offers a user-friendly interface and support services, however, the ease of usage varies. Depending on the complexity and the connectors that are available, integrating with existing business processes can be difficult. It is crucial to assess particular requirements and take gaps into account. To help with integration and use, HubSpot offers support and documentation. Maximizing the advantages of the product will be made possible by careful examination and effective use of the resources at hand.

Hootsuite's intuitive interface simplifies social media management, saving time and effort.The comprehensive features allow for seamless scheduling, monitoring, and analysis of content.Automation capabilities streamline workflows, boosting productivity and efficiency.Overall, Hootsuite empowers users to conquer social media with ease and achieve success.

The pricing plans can be quite expensive, especially for small businesses or individuals.Occasionally, there are glitches or delays in the platform, affecting smooth operation.The learning curve can be steep for new users, requiring some time to fully grasp all the features and functionality.

HubSpot Marketing Hub offers comprehensive marketing tools and features on one platform. I appreciate the convenience of integrating multiple marketing functions into one system, including email marketing, social media management, lead generation, analytics, etc. So this unified approach simplifies operations and eliminates the need to maintain multiple separate pieces of equipment.

While HubSpot Marketing Hub offers robust analytics and reporting capabilities, there is a desire for more advanced or granular reporting features may need deeper, more strategic insights modifications, or the ability to integrate with external assessment tools. However, HubSpot offers integrations with third-party reporting and analytics platforms to meet these needs.

It's user friendliness and wide resource section make it fun to use. Plus, it has all the features required by a small organziation

Although i have no complaints with the platform but having more space for contacts would be beneficial

The tool is complete, you can do a lot of things, and the reliability is there.

The tool is quite difficult to get used to. The workflows lack a few possibilities. If you want more functions you always have to pay for additional packages. This becomes annoying and very expensive.

I will say "Lead generation and nurturing" - I can easily create customized forms, landing pages, and CTAs (calls-to-action) to capture leads and track their engagement.

It gets really expensive when you upgrade with few unique features on upgrade

-Easy to use
-Does not require a lot of training
-Customization available
-Various reports
-Track individual pipeline, performance and upcoming/previous sale actions
-Marketing features

-Not fully oriented for hospitality company (e.g. for pipeline amount, etc.).
-Some information are repetitive between Company level and Customer level.
-It would be interesting profiles could be sync together (changing company status doesn't impact customer status), so there is a minimum of manual operation to do.
-Not compatible with Hotel PMS.

Excellent CRM for sales and automation. Innovative workflow triggers allow for nearly any automation solution you can think of. Assigning tasks to sales team members, automatically moving deals to different stages of the pipeline, automating emails and communications. Hubspot is an advanced and genuinely useful software for marketers in particular.

Considering these advanced features, it can be quite expensive. So it's not for every business.

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

Very easy to use and takes minimal time to implement the tool. A lot of their default settings really encourage common "good operational" practices, like GDPR, progressive profiling on forms, opt-in, managing multiple contacts, ect.

Similarly to the pro, because of HubSpot's simplicity, it sometimes can lack in complexity. Concepts like multi-touch attribution reporting are still in the early stage of development compared to other tools. However, HubSpot is always releasing new features and I've found that a lot of the more recent additions permit more complexity with

Hubspot contains all the tools you could wish for as a marketing or sales professional. Your results are clearly visible and manageable. Inbound marketing has never been so exciting and profitable!

I love the great user experience, which is constantly being improved thanks to monthly updates of new and improved features.

Finally, I am very satisfied with the customer service. Every time I have an issue, I am helped quickly and accurately. Even if there is no solution to my problem, we will look for an alternative together.

As a creative marketer, I would love more options to make my website even more appealing and less static. I'm looking forward to all the new features being added to the website builder in the future!

Improvements are also possible in terms of social media. The results (likes and interactions) are not always accurate. In addition, the posting options are fairly limited. I wish you could add a photo carousel or album (instead of max four pictures).

I love the marketplace for email templates, landing page templates, etc. As a small company, we do not have the resources to build out our own templates from scratch so this is extremely helpful. Their support is pretty top-notch! Everytime I reach out, they are very responsive and I've even had some people go above and beyond for support. This is so helpful to me and my team.

The reporting functionality is limiting and the workflows seem more like workarounds rather than a true integration functionality. It's very difficult to pull some basic reports on form submission and I am unable to pull a report for multi-channel attribution. We use the workflows to integrate with Salesforce and it honestly feels like a workaround rather than a true integration set-up. If you're editing a workflow and something going wrong, you have the potential of impacting your whole database. Their social media publishing abilities are limited. It's not a main reason why we use this so we rely on something else for social.

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

Marketing Automation in Hubspot is incredible!! I couldn't be happier to work with this platform daily. From creating automated emails to implementing automated workflows - everything within Hubspot is easy peasy. When making the automated emails, it's literally as simple as 1-2-make email- click save for automation - done. I can't imagine it being any more intuitive. Then using the workflows feature that use these automated emails - super simple.

We haven't progressed too much further down the automation rabbit hole than the above, but we'll get there. So if you're a company like ours who is moving a bit slower - but wants to focus on marketing automation - Hubspot is definitely the platform for you.

Only issue I've encountered is that Hubspot can be buggy at times. At least twice a month you'll get a notification in the system that your emails aren't sending, or that workflows are being delayed due to "unforeseen circumstances." It can take a day or so to resolve. Not too annoying, but I'd expect this once in a while - not monthly. Seems they have a few kinks to work out.

We love the ease of use and administration, intuitive design, integration/collaboration between teams (service, sales,marketing), and the automation capabilities.

There are a few functionalities we'd like to see included in development, but I do find that HubSpot is VERY responsive to customer ideas and suggestions and many things that were unavailable when we first came on board are either now available or are currently in development.

It is a software dedicated to automate marketing actions, where many departments must automate tasks related to emails, social networks, in addition to those that are related to websites, in order to facilitate tasks.
With hubspot you can manage contacts, activities related to websites, Live Chat, Conversational Bots, Marketing by mail, Ad Retargeting, among others.
It should be noted that with this Software, it helps create optimized content for search engines, in turn generates user traffic on the website or blogs.
This software is recommended to all professionals dedicated to digital marketing, because it unifies all the necessary tools into one, so they can do the work in less time. In addition, consumers are no longer only in the email, nor do we have to rely solely on their actions in this medium.
Personally, what I like most about this software is that it has a free plan and allowing any company to use it, in case of wanting a paid version it has good prices.
Among other benefits of hubspot, is that you can easily see the workflow that has had a client powers, such as downloads and their interactions with the company's website, this option is great, because it can help to know how many potential customers are ready for another email or a call.
It is important to note that once downloaded the program on your computer is integrated with all the tools that are already being used.

Among the disadvantages of this program is: that you do not have any tool that can merge the contact information of different organizations.
It does not have the ability to register several email addresses of the same contact, this weakness is palpable at the moment of conversation by email with a user, because if we want to contact you by another address via e-mail is very difficult to connect .
You can not ignore unimportant records, this is to facilitate the reading of relevant interactions.
If you have a company that wants a smooth and powerful solution to manage contacts, that can see the visibility of the work, this program is not recommended