Mailchimp Erfahrungen

Ich möchte Ihnen heute für Ihre fantastische E-Mail-Marketing-Plattform danken. Seit ich Mailchimp als mein bevorzugtes Tool für die Erstellung und den Versand von Newslettern und anderen E-Mail-Kampagnen entdeckt habe, hat sich meine Arbeit deutlich verbessert und erleichtert.Ihre Plattform ist nicht nur äußerst verlässlich, sondern auch benutzerfreundlich und intuitiv. Ich schätze die zahlreichen Optionen zur Personalisierung und Anpassung von E-Mails an meine Bedürfnisse und die meiner Kunden. Außerdem haben mir A/B-Tests und umfangreiche Analysefunktionen dabei geholfen, meine Kampagnen kontinuierlich zu verbessern.Herausragend ist auch der Kundensupport von Mailchimp. Bei Fragen oder Problemen habe ich immer schnelle und kompetente Hilfe erhalten. Das schätze ich sehr und es hilft mir, mich als Kunde bei Ihnen wohl zu fühlen.

Als negativ empfinde ich jedoch die manchmal undurchsichtige Preisstruktur. Hier würde ich mir in Zukunft eine klarere Darstellung wünschen.

Mailchimp ist das einfachste Newsletter-Programm, das ich kenne. Insbesondere der Editor macht es einem sehr einfach, ansprechende Newsletter zu gestalten.

In Punkto Datenschutz ist das Programm für Anwender in Deutschland nicht unbedingt die erste Wahl, hier gibt es mittlerweile bessere Alternativen mit einem vergleichbaren Funktionsumfang.

Mailchimp ist in unser CRM-System Daylite integrierbar.

Es werden sehr viele Funktionen angeboten, welch über die Hauptnutzung des E-Mail-Marketing hinausgehen.

Das man kostenlos starten kann und für eine kleine Liste Ideal.

Die Handhabung ist lernintensiv und man muss sich schon damit auseinandersetzen.

MailChimp appeared to me by chance,

And I chose to use it for my work.

A great option for those just starting out or for small, medium or large companies that need to automate contact with their customers.

Pluses: It's totally intuitive and has a top-notch layout.

It caught my attention when I created some Landing Pages and came across several models. Totally free.

Totally accurate and timely email sequence.

Another positive point is the number of users that we can store in the free plan, up to 2ooo contacts, this for those starting out is even too much.

The tools are multi-channel, essential for any service.

In other words, a complete and articulated tool to meet any and all online ventures, whether affiliated companies or e-commerce.

Whether consulting a plan or making a budget, support and service are accurate and attentive.

intuitive tool;

excellent usability;

great cost / benefit;

very good delivery rate;

lots of free features (A/B testing, email automation and integrations)

good educational content.

It really is great marketing software though, even
there is automation,

The features are basic;

tool all in English and
it is not possible to create landing pages optimized for a higher return.

You don't have the ability to manage a sales funnel, just trigger a broadcast if you need to send an offer.

However, it is still useful for any service or company.

1. User-friendly interface: Mailchimp has a simple and intuitive platform, making it easy for both beginners and experienced users to navigate and utilize the features.2. Customizable Templates: Mailchimp provides a wide variety of templates that can be customized to fit the brand's needs.3. Automation Workflows: Mailchimp's automation feature allows you to set up automated email campaigns, making it easier to reach and engage with your audience.4. Integrations: Mailchimp integrates with a variety of other platforms, such as Shopify, WordPress, and social media networks, making it a versatile solution for businesses.

1. Limited features for free plan: The free plan offered by Mailchimp is limited in terms of features, making it less appealing for businesses with higher email sending needs.2. Email deliverability: Some users have reported that emails sent through Mailchimp have a lower deliverability rate compared to other email marketing solutions.3. Pricing: The cost of Mailchimp can add up quickly, especially for businesses with a large number of subscribers or email send needs.

It has a lot of features on the free plan which is incredibly attractive to any client, especially ones that are just starting out

A lot of emails end up in SPAM folders. I found creativity flexibility to be incredibly limited.

I like that Mailchimp is very user-friendly and has a lot of features that make email marketing easy. 2) I also like that Mailchimp integrates with many other platforms, making it easy to use in conjunction with other marketing tools.

I dislike that Mailchimp can be slow at times and that some of the features can be a bit hidden. 2) I also found that the customer service was not as helpful as I would have liked.

it is easy to use and it has customizable email template .it can easily integrate with other tools .

it has limited features for free version. it has some Deliverability issues .

Mailchimp is simple to use, inexpensive, and provides many features that other platforms do not. The drag-and-drop editor is very user-friendly and allows you to create beautiful emails even if you have no design experience. We had a high open and click-through rate, which increased our email engagement with our subscribers. Mailchimp's automation features saved us a lot of time and effort. The platform is easy to use and intuitive, making it simple for us to create and manage email campaigns. Mailchimp is without a doubt the best email marketing platform I've ever used.

The user interface can be improved, like for example if I need to see the metrics of a campaign then I need to click on the view report icon everytime which is time consuming. Also lately I face some data discrepancy as the API 's were making few incorrect calls and showing wrong numbers.

I enjoy that I can integrate with other services such as book funnel and Shopify to build my email list. I like that I can see the engagement on newsletters.

Hard to use templates and limited options within the program. The website is sometimes difficult to manage as is interacting with my contacts list.

After many years with Mailchimp, I decided to try a few different email marketing services. None of the ones I tried were bad, but I kept coming back to Mailchimp. It is by far the easiest to use and is definitely the cheapest. Even their free tier is excellent

Nothing really. If I had to nitpick I could say I want more fonts available out of the box.

MailChimp software is easy to use and free signup

The difficult thing is that you cannot manage the campaign via mobile, you must use a computer

we've been using Mailchimp since last 5 months, and I'm having the best experience as it is very easy to use and great real-time analytics. It is very pocket friendly too, as a sure shot recommendations to the small business owners.

Mailchimp provides a wide range of features and great support, but too many restrictions in terms of customization and automation in their basic plan.

I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp.

Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy.

While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does.

I think the User Interface(UI) can definitely be improved.

Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam.

And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.

The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.

Easy to use and intuitive for the average user
Integrates well with our pre-existing ecommerce solution
Developments over the last few years (have been using it since 2010-ish at a previous job) are very well thought through and customer centric

WYSIWYG... at times. As long as what you want to do (visually) is close to its idea of what things should look like, it's great - if you need something further from the visuals/format it expects, results might vary.
Initial integration with PrestaShop was a little wonky - still not sure whether it was a PrestaShop or a Mailchimp issue, will update the review once we have it fully figured out

- Easy to set up VERY quickly
- WSWYG Visual Editor is super easy to use
- They're constantly coming out with new functionalities like landing page design, integration with running paid ads, etc.
- Setting up full automation is relatively easy compared to other email marketing software out there
- You can edit multiple emails in multiple tabs which makes copy/paste even easier (other software only lets you have 1 tab open at a time)
- It's free up to 2,500 contacts!

- Support can be a bit unresponsive at times when you've broken one of their terms/policies (even when it happens by accident and you're not sure what you did wrong even to trigger it)

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.

My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.

Simple, Easy to use user interface for the software wherein I could customize the emails that go out whenever any event takes place on the website. The integrations with other apps was mind blowing as it helped us to minimize our task. The analytics in Mailchimp are a blessing to us as it helps in targeting the right audience at the right time.

The free tier plan was very less for a company like ours as we wanted to be sure about it completely before finally implementing it. Due to high email bounces, the marketing automation companies are very strict on the bounce rates and they just block your account instantly.

The ease of use and deliverability of our email newsletters was why we chose Mailchimp many years ago as our go-to email newsletter and ongoing engagement platform.

The new functionalities added over the years such as agency delegation from client accounts, better segmenting targets within a list, ability to re-hit those who didn't open a campaign, the better-flowing automations (drip campaigns) are great - it's all easy to use & understand and are great improvements we utilize more and more every year.

Implementing a custom template and the HTML code was painful - but then, that's the case with any email template design with custom code so I cannot even fault Mailchimp for it. Perhaps they could have had more dynamic layouts for desktop & mobile friendly newsletters right off the bat. The early templates were quite hideous and we'd buy theme from Themeforest, brand/re-skin and upload the assets.

MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.

While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.

Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.

I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

Mailchimp has a robust and user friendly dashboard that makes it easy for a novice to get started with an email campaign. That being said, hidden below the surface of templates and cookie cutter designs are fully customizable features and the ability to code your own emails. I believe it serves as the best of both worlds for the unassuming small business owner who really does't have time to learn or the the money to hire a professional to handle their email marketing; it also allows large corporations with a scantly lit room full of code loving nerds to have full control of their email design. Mailchimp doesn't discriminate between these two worlds when it comes the analytics and reporting , they have a terrific suite of tools to measure success. To top it all off, Mailchimp is constantly updating their technology to improve their product and help businesses communicate with their customers.

The worst thing about Mailchimp is their pricing, they can get pretty steep when you start trying to expand your reach and communicate with a larger audience. The pricing isn't outrageous, but it also isn't competitive. The other cons in my opinion are personal annoyances and probably aren't shared among a whole lot of other users. Their automation tools are a bit limited, my expectations were set high based on all the features that Mailchimp has, automation is one that is still a work in progress. My other annoyance is the branded copy all over the site, it's like being instructed by two dudebros who are constantly making inside references as they show you around. Some probably find this very charming, I find it kind of irritating.

Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.

Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.