--- description: Ausführliche Erfahrungsberichte zu Marketo Engage mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Marketo Engage dank GetApp Austria mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage Erfahrungen, Kosten & Bewertungen | GetApp Österreich 2026 --- Breadcrumb: [Startseite](/) > [Social Media Tools](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.at/software/990/marketo-lead-management Seite: 1 / 30\ Zurück: [Nächste Seite](https://www.getapp.at/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage ist ein zentraler Marketing-Hub für die Orchestrierung und Ausführung von Cross-Channel-Kampagnen, um Kunden während komplexer Customer Journeys zu gewinnen, anzusprechen, zu pflegen und zu binden. Die Lösung erleichtert die Abstimmung zwischen Marketing- und Vertriebsteams, um Umsatz und Wachstum effizient zu steigern. > > Bewertung: **4.3/5** von 710 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 710 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Adobe - **Gegründet**: 1982 ## Gewerblicher Kontext - **Preismodell**: (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Algerien, Amerikanische Jungferninseln, Andorra, Argentinien, Australien, Bahrain, Belarus, Belgien, Bosnien und Herzegowina, Brasilien, Bulgarien, Chile, China, Costa Rica, Deutschland, Dschibuti, Dänemark, Finnland, Frankreich, Färöer und 60 weitere ## Funktionen - A/B Testing - API - Abonnenten-Management - Abwanderungsraten-Management - Aktionsmanagement - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Aufgabenmanagement - Automatisierte Terminplanung - Automatisiertes Veröffentlichen - Autoresponders - Backlink-Monitoring - Bearbeiten in Echtzeit ## Integrationen (120 insgesamt) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... und 105 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Social Media Tools](https://www.getapp.at/directory/104/social-media/software) ## Ähnliche Kategorien - [Social Media Tools](https://www.getapp.at/directory/104/social-media/software) - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) - [E-Mail Marketing Software](https://www.getapp.at/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) - [Lead Management Software](https://www.getapp.at/directory/339/lead-management/software) ## Alternativen 1. [Brevo](https://www.getapp.at/software/91466/brevo) — 4.6/5 (3446 reviews) 2. [Mailchimp](https://www.getapp.at/software/8268/mailchimp) — 4.5/5 (17604 reviews) 3. [ActiveCampaign](https://www.getapp.at/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.at/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.at/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Nutzerbewertungen ### "Marketing strategies with great impact on our sales." — 5.0/5 > **Jared** | *3. März 2023* | Maschinerie | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. > > **Nachteile**: The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. > > Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. ----- ### "Marketo powers our entire marketing team" — 4.0/5 > **Whitney** | *13. Jänner 2023* | Computer-Software | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue. > > **Nachteile**: It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost. > > Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line. ----- ### "Marketo Engage for Online Education Marketing" — 3.0/5 > **Verifizierter Rezensent** | *9. November 2022* | Bildungsmanagement | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. > > **Nachteile**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. > > Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. ----- ### "Marketo is the Gold Standard of Marketing CRMs in the marketplace\!\!" — 5.0/5 > **Ed** | *5. Mai 2022* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo\!\! > > **Nachteile**: The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack\!\! > > My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform. ----- ### "Marketo Engage, the e-mail Marketing booster." — 5.0/5 > **Thierno Ousmane** | *17. Februar 2023* | Bankwesen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: 1. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support. > > **Nachteile**: Handling the software may require several times to learn. > > The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for. ----- Seite: 1 / 30\ Zurück: [Nächste Seite](https://www.getapp.at/software/990/marketo-lead-management?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.at/software/990/marketo-lead-management) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten