Marketo Engage Erfahrungen

Marketo Engage

4,3 (712)
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Marketing Automation für digitale Marketingteams

Gesamtbewertung

4,3 /5
(712)
Preis-Leistungs-Verhältnis
3,8/5
Funktionen
4,3/5
Bedienkomfort
3,8/5
Kundenbetreuung
3,9/5

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712 Bewertungen

MD Masoom
MD Masoom
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 501–1 000 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Indeed a Best-in-Class Marketing Automation Software

Bewertet am 3.7.2019

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for...

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Vorteile

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following:

1. Marketo customer support team is very responsive and always available to help, this is something I like the most.

2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it.

3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Nachteile

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Gründe für den Wechsel zu Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool
Janelle
Gesamtbewertung
  • Branche: Bau
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Awesome solution for managing marketing campaigns all form one place

Bewertet am 9.12.2023

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it...

Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.

Vorteile

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations.

2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Nachteile

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Alicia
Gesamtbewertung
  • Branche: Software für die Automobilindustrie
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my...

Bewertet am 20.12.2023

Vorteile

I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads.

Nachteile

The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future.

Mumbo
Gesamtbewertung
  • Branche: Forschung
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Effective and centralized email marketing and engagement tracking solution

Bewertet am 5.3.2024

The experience has been superb and we have been able to reach a wide audience in email marketing...

The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Vorteile

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Nachteile

The only downside is that customizing templates might require some level of expertise and experience.

Wanjiru
Gesamtbewertung
  • Branche: Bildungsmanagement
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

All in one marketing management solution

Bewertet am 25.2.2024

Managing marketing and tracking marketing analytics with an all in one solution

Managing marketing and tracking marketing analytics with an all in one solution

Vorteile

I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics

Nachteile

The only issue is the delay in responsiveness from the customer support at times.

Paulette
Gesamtbewertung
  • Branche: Finanzdienstleistungen
  • Unternehmensgröße: 1 001–5 000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 9.0 /10

Drive a dynamic marketplace with viable marketing strategies with this platform

Bewertet am 13.2.2024

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic...

Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing.

Vorteile

Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration.

Nachteile

Optimizing marketing campaigns within Marketo Engage may require significant time,

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 501–1 000 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Marketo's a fantastic tool to consolidate all our ads efforts

Bewertet am 8.8.2023

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings...

Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall

Vorteile

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Nachteile

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Ephantus
Gesamtbewertung
  • Branche: Unternehmensberatung
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

My Experience With Marketo Engage

Bewertet am 8.4.2024

Vorteile

It makes content management easy
Has amazing content delivery features

Nachteile

No issues as Marketo Engage has been amazing.

Jamie
Gesamtbewertung
  • Branche: Essen & Trinken
  • Unternehmensgröße: 10 000+ Mitarbeiter
  • Wöchentlich für 1-5 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 8.0 /10

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

Bewertet am 21.5.2024

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic...

Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Vorteile

Dynamic segmentation and tailored communications enhance engagement.
Immediate performance metrics for optimizing campaigns on the fly.
Effective management of email campaigns and multi-channel integration.
Suitable for businesses of all sizes with extensive integration options.
Intuitive design with extensive training and support resources.

Nachteile

High price point with potential additional costs for advanced features.
Steep learning curve and time-consuming implementation.
Requires technical expertise and can present integration challenges.
Some limitations in template options and feature flexibility.
Variable quality and response times in customer support.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Powerful but steep learning curve

Bewertet am 31.8.2023

Vorteile

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Nachteile

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Whitney
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 501–1 000 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

Marketo powers our entire marketing team

Bewertet am 13.1.2023

Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to...

Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Vorteile

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und ActiveCampaign

Warum Marketo Engage gewählt wurde

I hate to admit that we switched from HubSpot to Marketo because i LOVE Hubspot. But Marketo is a better tool for enterprise companies - it was able to mold to how we operated as a business.

Zuvor genutzte Software

HubSpot Marketing Hub

Gründe für den Wechsel zu Marketo Engage

Marketo is better suited for larger enterprises
Cameron
Cameron
Gesamtbewertung
  • Branche: Internet
  • Unternehmensgröße: 51–200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Can't go wrong with the best MAP - but you need to spend time getting it how you like it

Bewertet am 28.7.2020

I've been using Marketo for over 2 years and have managed multiple instances, including implementing...

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Vorteile

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Nachteile

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL."
What it trades for looks, it makes up for in functionality and customizations.

Allan
Gesamtbewertung
  • Branche: Bildungsmanagement
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 8.0 /10

Great Lead Generation Tool

Bewertet am 20.2.2024

Vorteile

It is a great tool for lead generation from our website

Nachteile

It is a little pricey and we couldn't exclude some modules we don't use

Robert
Gesamtbewertung
  • Branche: Zeitung
  • Unternehmensgröße: 2–10 Mitarbeiter
  • Täglich für 1-5 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 8.0 /10

Marketing on another level.

Bewertet am 15.2.2024

Vorteile

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Nachteile

It is a little pricy but if you can afford it is worth.

Victoria
Gesamtbewertung
  • Branche: Software für die Automobilindustrie
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Monatlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 5.0 /10

I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly.

Bewertet am 20.12.2023

Vorteile

The easy-to-use interface and robust automation features make my marketing tasks a breeze.

Nachteile

I wish the reporting and analytics features were more advanced and customizable for in-depth insights.

Stephanie
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: 201–500 Mitarbeiter
  • Wöchentlich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

A little bit outdated but gets the done job

Bewertet am 26.6.2023

Marketo Engage has been our go-to E-mail tool for years and that probably won't change anytime...

Marketo Engage has been our go-to E-mail tool for years and that probably won't change anytime soon. Overall a positive experience.

Vorteile

Marketo is a powerhouse when it comes to our email marketing campaigns. We exclusively use this tool to create smart lists and templates for our email campaigns. It's relatively easy to use.

Nachteile

Marketo Engage has a super outdated interface and a high learning curve for new users. I'd like to see the UI become a little more intuitive. Some of the features like "SEO" for example, are relatively limited in the data they provide.

Jared
Jared
Gesamtbewertung
  • Branche: Maschinerie
  • Unternehmensgröße: 10 000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Marketing strategies with great impact on our sales.

Bewertet am 3.3.2023

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the...

Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

Vorteile

Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.

Nachteile

The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.

Billie
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Monatlich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 2.0 /10

Great software, confusing to set up

Bewertet am 29.3.2024

It’s a great software once you learn how to set it up however that will likely be difficult.

It’s a great software once you learn how to set it up however that will likely be difficult.

Vorteile

It’s a great software, lots of features

Nachteile

It was extremely confusing to set up and learn

Mark
Gesamtbewertung
  • Branche: Schreiben & Editieren
  • Unternehmensgröße: Selbstständig
  • Täglich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

Self sufficient automation

Bewertet am 21.3.2023

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in...

Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Vorteile

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Nachteile

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Devendra Kumar
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Unternehmensgröße: 11–50 Mitarbeiter
  • Monatlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

"Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"

Bewertet am 11.2.2023

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us...

My overall experience with Marketo Engage Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business.

Vorteile

1. Easy-to-use interface: Marketo Engage has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results.

Nachteile

One of the cons of Marketo Engage software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system.

John
John
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Monatlich für Kostenlose Testversion genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Weiterempfehlungsquote 7.0 /10

A marketing automation platform that helps businesses engage with their customers and...

Bewertet am 28.2.2023

Marketo Engage is a powerful marketing automation platform with many useful features. However, it...

Marketo Engage is a powerful marketing automation platform with many useful features. However, it may not be the best fit for everyone, especially those who are new to marketing automation or have a limited budget.

Vorteile

It can automate many different aspects of your marketing campaigns, from lead generation to lead nurturing, and even lead scoring. The platform is very flexible, so you can customize it to your specific needs. You can create your own campaigns, workflows, and email templates, or use pre-built templates and workflows provided by Marketo.

Nachteile

Can be overwhelming for new users. The platform has a steep learning curve and can take some time to get used to. It may require some technical knowledge to fully utilize all of its features.The platform can be expensive, especially for small businesses or startups. The pricing can be prohibitive for those on a tight budget.

Gitte
Gesamtbewertung
  • Branche: Gastgewerbe
  • Unternehmensgröße: Selbstständig
  • Monatlich für 1-5 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 5.0 /10

Satisfactory Marketing Automation Software

Bewertet am 26.2.2023

While this software is an awesome tool, i found it to be better for a large-scale company, rather...

While this software is an awesome tool, i found it to be better for a large-scale company, rather than a small business. I can meet my needs with a cheaper alternative.

Vorteile

I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge.

Nachteile

The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play.

In Betracht gezogene Alternativen

HubSpot Marketing Hub und Salesforce Marketing Cloud
Brahim
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Unternehmensgröße: Selbstständig
  • Wöchentlich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 9.0 /10

Marketo Engage Review

Bewertet am 21.4.2022

I'm now able to track leads all the way through the funnel and see what content is working and what...

I'm now able to track leads all the way through the funnel and see what content is working and what isn't. I've also seen a lot more engagement with my content since implementing Marketo Engage.

Vorteile

The feature that has had the most impact on my business is the ability to send automated emails personalized for each customer. The product is very easy to use, and I was able to integrate it with my existing business processes very easily.

Nachteile

The Marketo Engage product is amazing and has a lot of features that can be difficult to use. However, with the help of their amazing customer service, I were able to overcome any obstacle and make Marketo Engage work for my business.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Bildungsmanagement
  • Unternehmensgröße: 10 000+ Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 6.0 /10

Marketo Engage for Online Education Marketing

Bewertet am 9.11.2022

Overall, it provides our marketing team with options to move their leads through the enrollment...

Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

Vorteile

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Nachteile

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

Emanuela
Gesamtbewertung
  • Branche: Computer-Software
  • Unternehmensgröße: 501–1 000 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

My experience with Marketo

Bewertet am 28.5.2018

Vorteile

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Nachteile

- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics