--- description: Ausführliche Erfahrungsberichte zu Marketo Engage mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Marketo Engage dank GetApp Austria mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Marketo Engage Erfahrungen, Kosten & Bewertungen | GetApp Österreich 2026 --- Breadcrumb: [Startseite](/) > [Social Media Tools](/directory/104/social-media/software) > [Marketo Engage](/software/990/marketo-lead-management) # Marketo Engage Canonical: https://www.getapp.at/software/990/marketo-lead-management Seite: 1 / 30\ Zurück: [Nächste Seite](https://www.getapp.at/software/990/marketo-lead-management?page=2) > Adobe Marketo Engage ist ein zentraler Marketing-Hub für die Orchestrierung und Ausführung von Cross-Channel-Kampagnen, um Kunden während komplexer Customer Journeys zu gewinnen, anzusprechen, zu pflegen und zu binden. Die Lösung erleichtert die Abstimmung zwischen Marketing- und Vertriebsteams, um Umsatz und Wachstum effizient zu steigern. > > Bewertung: **4.3/5** von 710 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 710 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Adobe - **Gegründet**: 1982 ## Gewerblicher Kontext - **Preismodell**: (Gratis Testen) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch - **Verfügbare Länder**: Algerien, Amerikanische Jungferninseln, Andorra, Argentinien, Australien, Bahrain, Belarus, Belgien, Bosnien und Herzegowina, Brasilien, Bulgarien, Chile, China, Costa Rica, Deutschland, Dschibuti, Dänemark, Finnland, Frankreich, Färöer und 60 weitere ## Funktionen - A/B Testing - API - Abonnenten-Management - Abwanderungsraten-Management - Aktionsmanagement - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Aufgabenmanagement - Automatisierte Terminplanung - Automatisiertes Veröffentlichen - Autoresponders - Backlink-Monitoring - Bearbeiten in Echtzeit ## Integrationen (120 insgesamt) - 123FormBuilder - AdRoll - Allocadia - Azuqua - Bedrock Data - Box - Brainshark - Built.io Flow - Bynder - CAKE POS - Calendly - Call Loop - CallRail - Ceros - Cirrus Insight ... und 105 weitere Integrationen ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Social Media Tools](https://www.getapp.at/directory/104/social-media/software) ## Ähnliche Kategorien - [Social Media Tools](https://www.getapp.at/directory/104/social-media/software) - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) - [E-Mail Marketing Software](https://www.getapp.at/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) - [Lead Management Software](https://www.getapp.at/directory/339/lead-management/software) ## Alternativen 1. [Brevo](https://www.getapp.at/software/91466/brevo) — 4.6/5 (3411 reviews) 2. [Mailchimp](https://www.getapp.at/software/8268/mailchimp) — 4.5/5 (17572 reviews) 3. [ActiveCampaign](https://www.getapp.at/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.at/software/10156/mailerlite) — 4.7/5 (2256 reviews) 5. [Constant Contact](https://www.getapp.at/software/90578/constant-contact) — 4.3/5 (2913 reviews) ## Nutzerbewertungen ### "Definitely one of the top Marketing automation tools out there." — 4.0/5 > **Emma** | *16. August 2023* | Krankenhausversorgung & Gesundheitswesen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. > > **Nachteile**: Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. > > Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. ----- ### "Email marketing with a wide array of versatile features." — 5.0/5 > **Jose Manuel** | *7. Dezember 2023* | Marketing & Werbung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > **Nachteile**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. > > When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. ----- ### "Marketo Looks Simple but Isn't" — 2.0/5 > **kathryn** | *24. Februar 2021* | Computer-Software | Empfehlungsbewertung: 5.0/10 > > **Vorteile**: I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up. > > **Nachteile**: Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective. > > We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while. ----- ### "Very powerful, not the most user-friendly tool out there." — 5.0/5 > **Verifizierter Rezensent** | *6. Jänner 2023* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. > > **Nachteile**: Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. > > We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. ----- ### "OMG\! Best Software for Email Automation" — 5.0/5 > **Verifizierter Rezensent** | *14. September 2022* | Essen & Trinken | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. > > **Nachteile**: Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. > > My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. ----- Seite: 1 / 30\ Zurück: [Nächste Seite](https://www.getapp.at/software/990/marketo-lead-management?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.at/software/990/marketo-lead-management) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten