Adobe Social

Adobe Social

Social media marketing for creation, publication & listening

4.3/5 (145 Bewertungen)

Adobe Social Übersicht

Adobe Social, an Adobe Marketing Cloud solution, is a social media marketing tool that uses social and marketing data to create, analyze and manage social media campaigns. Adobe Social offers one solution to create social content, disseminate content to the right audiences and analyze business results.

Adobe Social can be used for management and governance, listening and moderation, publishing, building applications, as well as social campaign tracking and analytics. Adobe Social can be used across the entire campaign lifecycle, from developing a strategy and setting objectives, and building relationships with online communities, to measuring engagement and identifying areas for improvement.

Adobe Social provides access to social campaign and key marketing data to gain insight into what works best for your brand and audience. The solution offers a a range of tools to manage the entire social campaign process, from content creation, to distribution, moderation and optimization, to analysis and performance monitoring. The key modules of Adobe Social are Management and Governance, Listening and Moderation, Publishing, Application Builder, Social Campaigns and Social Analytics.

You can use Adobe Social's Management and Governance tools to set multi-level approval workflows, assign roles and permissions, and allocate profiles and pages to moderators. The Application Builder allows you to create contests, galleries, polls and other custom Facebook apps. The Listening and Moderation tools can be used to monitor mentions, sentiment and geolocation, Adobe Anlaytics can be utilized to better understand audience engagement. Social Campaigns provides campiagn tracking, along with social intelligence and conversion reports.

The publishing tools of Adobe Social can be used to publish simultaneously to multiple profiles, to target specific demographics and geographic locations, to set up a content calendar and to create content using customizable templates. Adobe Social Analytics offer insights into the best performing posts, tweets and other content. Predictive insights allow you to determine the potential success of posts before they are published. Competitive analysis can be used to further understand your brand´s performance and your industry.

Preis

Beginnt ab
N/A
Preisoptionen
Kostenlose Testversion
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Kanada, Europa, Vereinigte Staaten von Amerika

Unterstützte Sprachen

Englisch

Adobe Social Bewertungen

Gesamtbewertung
4.3/5
86% Positive Bewertungen
73
Ausgezeichnet
52
Sehr gut
16
Durchschnitt
3
Gering
1
Schlecht
Jennifer D.
Mit Google übersetzen

Great marketing automation tool

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 2.6.2019
Quelle der Bewertung: Capterra

Vorteile

We love that Adobe Campaign and how we are able to tracking multiple CRM activities, like real-time campaigns, targeted campaigns, and handle our email marketing. Being able to track campaign behavior in a snap shot helps us understand our users and we are able to segment them by persona for future targeted campaigns. Automating our campaigns has increased our sales and has given us a better understanding of our clientele.

Nachteile

To be able to use it's features to the fullest it requires experienced developers and can be difficult for new users to learn.

Verteilung der Bewertung

Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

7.0/10
Imelda C.
Mit Google übersetzen

Attract more B2B clients with great brochures and Ads

Täglich für 6-12 Monate genutzt
Bewertet am 8.1.2019
Quelle der Bewertung: SoftwareAdvice

Vorteile

It's a great application for sending agreement documents online. The PDF and Esignature help me accomplish my admin tasks easily and effectively. It simplifies the process which allows me to serve more clients. I often use Adobe Marketing Cloud for my Marketing campaign because the features allow you to create marketing brochures and newsletters that fit your target thus more customer engagement. In one tool, you can easily manage your email, ads, and campaign brochures. Its templates and content have designs suitable for businesses and professionals.

Nachteile

The pricing can be costly but it is a good investment because of quality of its digital content. There are tools for marketing that can be at no cost but what you if you would compare, this software would attract more clients for your business.

Verteilung der Bewertung

Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Fraser D.
Mit Google übersetzen

An incredibly high functioning tool for all your marketing needs

Täglich für Mehr als 1 Jahr genutzt
Bewertet am 18.7.2018
Quelle der Bewertung: SoftwareAdvice

Vorteile

- has the intuitive UX that you come to expect from Adobe products. Very slick, attractive interface that is easy to use and fun to learn
- vast array of essential marketing tools, from analytics to campaign management. Also includes some very nice to have features, such as a mobile app, customisation and personalisation options
- integrations with other products is invaluable

Nachteile

- the price is steep, but considering the brand name and the fantastic functionality, it is not a surprise. Definitely not a solution for small marketing depts
- the sheer amount of functions in this product may be intimidating to some and put them off

Verteilung der Bewertung

Bedienkomfort

Weiterempfehlungsquote

10.0/10
Harsh R.
Mit Google übersetzen

Nice Product by Adobe

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 1.8.2018
Quelle der Bewertung: SoftwareAdvice

Overall nice product

Vorteile

Adobe Marketing Cloud offers excellent analytics and reports. It offers strong email and social media marketing. It is very useful in search engine optimization, website development and optimizing the landing page of website . It is one of the best marketing tool.

Nachteile

Adobe Marketing Cloud is not a free tool, it require payment. It is a complicated tool to work on. I find Google Analytics little user friendly

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

9.0/10
Mike P.
Mit Google übersetzen

All the tools you need under 1 program

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 15.2.2018
Quelle der Bewertung: SoftwareAdvice

Vorteile

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Nachteile

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10

Adobe Social Preis

Beginnt ab
N/A
Preisoptionen
Kostenlose Testversion
Preis-Leistungs-Verhältnis

Contact Adobe for pricing information.

Adobe Social Funktionen

  • API
  • Anpassbare Vorlagen
  • Berichterstattung und Statistik
  • Content-Management
  • Daten-Import / -Export
  • Drag-and-Drop-Oberfläche
  • Engagement-Analytik
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Social-Media-Integration
  • Social-Network-Marketing
  • Überwachung

  • A/B-Tests
  • Aktivitäts-Dashboard
  • Echtzeit-Analytik
  • Echtzeit-Daten
  • Etikettierung
  • Integration von Dritten
  • Kundenspezifisches Branding

Zusätzliche Informationen für Adobe Social

Schlüssel-Features von Adobe Social

  • Content calendar
  • Conversion reports
  • Creative strategy and design
  • Data archival and export
  • Dissemination channel identification
  • Drag-and-drop application builder
  • Influencer reports
  • Integrated campaign tracking
  • Integrated link shorteners
  • Mobile accessibility
  • Multi-level approval workflow
  • Multiplatform moderation
  • Multiple platform publishing
  • Posting analytics
  • Predictive insights and competitive analytics
  • Publishing abilities
  • Roles and permissions
  • Sentiment analysis
  • Social analytics and measurement
  • Social intelligence reports
  • Template creation

Vorteile

  • Predictive Insights. get recommendations on how to improve your posts before they are published.

  • Performance Reporting: Compare performance of posts by filtering them by platform, data range type and content.

  • Custom audiences: Create content and target it to audiences based on demographic and geographic data.

  • Link shorteners: Integrate link shortener including bit.ly, awe.sm, Po.st, budurl, and more.

  • Social intelligence Reports: Demonstrate how social campaigns have effected conversions through reported correlation between media metrics and site activity.

  • Social listening: Use a custom rule-builder to filter mentions, sentiment and geolocation.

  • Advanced moderation: Route customer queries and questions to the right people by defining workflows. Auto-remove inappropriate or offensive comments and spam from your social page. Archive content for up to 7 years.

    - Drag-and-drop application builder: Build mobile-compatible applications. Application templates can be customized to meet the requirements of different product lines and regions.

  • Adobe Social Häufig gestellte Fragen

    Weiter unter folgen häufig gestellte Fragen über Adobe Social.

    F. Welche Preispläne bietet Adobe Social an?

    Adobe Social bietet folgende Kostenpläne an:

    Kostenlose Testversion: Nicht verfügbar

    Contact Adobe for pricing information.

    F. Was sind die Hauptfunktionen von Adobe Social?

    Adobe Social bietet die folgenden Funktionen:

    • Content calendar
    • Conversion reports
    • Creative strategy and design
    • Data archival and export
    • Dissemination channel identification
    • Drag-and-drop application builder
    • Influencer reports
    • Integrated campaign tracking
    • Integrated link shorteners
    • Mobile accessibility
    • Multi-level approval workflow
    • Multiplatform moderation
    • Multiple platform publishing
    • Posting analytics
    • Predictive insights and competitive analytics
    • Publishing abilities
    • Roles and permissions
    • Sentiment analysis
    • Social analytics and measurement
    • Social intelligence reports
    • Template creation

    F. Wer sind die typischen Nutzer von Adobe Social?

    Adobe Social hat die folgenden typischen Kunden:

    Großunternehmen, Mittlere Unternehmen

    F: Welche Sprachen werden von Adobe Social unterstützt?

    Adobe Social unterstützt die folgenden Sprachen:

    Englisch

    F. Welche Preispläne bietet Adobe Social an?

    Wir haben keine Informationen über die Preispläne von Adobe Social

    F. Unterstützt Adobe Social mobile Geräte?

    Wir haben keine Informationen darüber, welche Geräte Adobe Social unterstützt

    F. Mit welchen anderen Applikationen integriert Adobe Social?

    Adobe Social kann in folgende Anwendungen integriert werden:

    Beckon, Facebook, Gigya, Instagram, LinkedIn, Twitter

    F. Welche Varianten der Kundenbetreuung bietet Adobe Social an?

    Adobe Social bietet folgende Optionen für Kundensupport:

    Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen