--- description: Ausführliche Erfahrungsberichte zu Oracle Eloqua Marketing Automation mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Oracle Eloqua Marketing Automation dank GetApp Austria mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Oracle Eloqua Marketing Automation Erfahrungen, Kosten & Bewertungen | GetApp Österreich 2026 --- Breadcrumb: [Startseite](/) > [Kampagnenmanagement Tools](/directory/304/campaign-management/software) > [Oracle Eloqua Marketing Automation](/software/10085/campaign-management) # Oracle Eloqua Marketing Automation Canonical: https://www.getapp.at/software/10085/campaign-management Seite: 1 / 2\ Zurück: [Nächste Seite](https://www.getapp.at/software/10085/campaign-management?page=2) > Oracle Eloqua ist eine Marketing-Automatisierungssoftware auf Unternehmensebene, mit der eine Reihe von Marketing- und Vertriebsaktivitäten verwaltet werden können. Mit der Software können Content Marketing- und Social-Marketing-Kampagnen sowie verkaufsorientierte Kampagnen zur Unterstützung von Verlängerungen und Veranstaltungen durchgeführt werden. Oracle Eloqua bietet wichtige Kundendaten und Marketinganalysen, um bessere Kampagnen zu erstellen. Kundenprofile können für eine bessere Ausrichtung und Segmentierung durch Daten wie Website-Besuche und Website-Antworten erstellt werden. Die Leistung deiner Kampagnen kann mit Marketinganalysen-Dashboards und Berichten analysiert werden. > > Bewertung: **4.0/5** von 14 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.0/5** | 14 Nutzerbewertungen | | Bedienkomfort | 2.9/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.1/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.1/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 70% | (7/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Oracle - **Region**: Chicago, USA - **Gegründet**: 1977 ## Gewerblicher Kontext - **Startpreis**: $ 2 000,00 - **Zielgruppe**: 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Vereinigte Staaten ## Funktionen - A/B Testing - API - Aktivitäts-Dashboard - Alarmfunktion / Benachrichtigungen - Angebot in sozialen Medien - Berichterstattung / Analyse - CRM-Systeme - Daten-Import / -Export - Drip-Kampagnen - E-Mail Marketing - E-Mail-Vorlagen - Kalenderverwaltung - Kampagnen-Segmentation - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kontaktmanagement - Kundensegmentierung - Lead-Distribution - Lead-Generierung ## Integrationen (7 insgesamt) - 6sense - Dropbox Business - Jive - Mintigo - Oracle Service - Veeva CRM - Zendesk Suite ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support ## Category - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) ## Ähnliche Kategorien - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) - [E-Mail Marketing Software](https://www.getapp.at/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) - [Kontaktmanagement Software](https://www.getapp.at/directory/337/contact-management/software) - [Lead Management Software](https://www.getapp.at/directory/339/lead-management/software) ## Alternativen 1. [EngageBay CRM](https://www.getapp.at/software/113999/engagebay-marketing) — 4.7/5 (907 reviews) 2. [Marketing 360](https://www.getapp.at/software/104247/marketing-360) — 4.5/5 (1132 reviews) 3. [Agile CRM](https://www.getapp.at/software/102073/agile-crm) — 4.1/5 (524 reviews) 4. [monday.com](https://www.getapp.at/software/91734/monday-com) — 4.6/5 (5726 reviews) 5. [Constant Contact](https://www.getapp.at/software/90578/constant-contact) — 4.3/5 (2913 reviews) ## Nutzerbewertungen ### "Marketing Campaign Workhorse" — 4.0/5 > **Amy** | *15. September 2016* | Bau | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough. It has all necessary tools for a proper database management, including a good tool for scoring. The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs. Additionally, we have it synced with our CRM so that new contacts are added into the system automatically. I also think Eloqua University is a great resource. > > **Nachteile**: Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings. I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas. > > Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua. ----- ### "Best of breed marketing automation solution" — 4.0/5 > **Chris** | *4. Jänner 2019* | Computer-Software | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Versatile set of functionality which enables you to provide co-ordinated targeting marketing across multiple channels > > **Nachteile**: Cost of the solution is quite high, as a best of breed solution - but worth every penny in terms of providing effective targeted marketing ----- ### "Full featured but clunky" — 4.0/5 > **Verifizierter Rezensent** | *14. November 2017* | Computer-Software | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Many features are available and email templates, seed lists, contacts, campaigns, etc can all be configured as desired. Good options for message tracking as well. > > **Nachteile**: Interface can be a bit confusing, as can be the process for setting up segments. Having so many options can also lead to confusion. ----- ### "Great marketing automation platform" — 5.0/5 > **Verifizierter Rezensent** | *19. November 2018* | Computer-Software | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Eloqua is well synced with Salesforce.com and with its visual interface it is easy to create multi-level drip campaigns > > **Nachteile**: It lacks the enterprise functionality that the market leading marketing automation platform, Marketo, has. ----- ### "Oracle Eloqua Review" — 4.0/5 > **Verifizierter Rezensent** | *10. März 2020* | Computer-Software | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: The integration with other apps made the software favorable. > > **Nachteile**: It is not so much user friendly and difficult to use at first. ----- Seite: 1 / 2\ Zurück: [Nächste Seite](https://www.getapp.at/software/10085/campaign-management?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.at/software/10085/campaign-management) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Strukturierte Daten