TapClicks

The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Working with TapClicks gives you access to a relevant and large integrations library for your marketing reporting needs. It is so great to know that you are just a few clicks away from creating and modifying cutting-edge dashboards to present to your clients. Additionally, the interface is pretty user-friendly and makes it easy to come up with new ideas.

TapClicks has more upsides than downsides, its automation and the way everything is put together quickly and efficiently is wonderful.

Everything is nice, maybe adding more templates would help to have ideas about new ways to create dashboards, and sometimes adding some tutorials will also help.

Since they were acquired to obtain the unique features of AdStage, I would say the benefits have become reversed. Pushing a lean and well built platform into a bloated system is clearly apparent.

The customer service is sub-par, the founders abandoned their earlier customers (like myself, those who were apart of the beta launch) and even more disappointing is the lack of integrity with them honoring the transition of migrating your data from AdStage to Tapclicks during their merger. I was told we would get our data moved over. How does paying paying $99/mo to $499/mo seem fair?

We primarily use TapClicks as a connector for google data studio. This is a huge benefit to us in building out dashboards to get third party (non-google) data in. TapClicks has many connector options under their 250+ connector.

I wish you could customize the "channels" grouping as an add on to your existing subscription. There are some problems with channel connectors, like not showing spend for each platform in the connector. Also, spend and impression data will usually be slightly off from what we see in platform, however, the discrepancy is usually minimal. TapClicks also doesn't have a TikTok ads connector yet.

We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.