TapClicks

It's a no brainer: if have multiple, trackable aspects to your business, the best way to utilize the information is to have it in one place. You are able to see how campaigns affect each other in a specific time frame across multiple platforms. Also, this is a great way to recognize your strengths and weaknesses. Easy exporting system for reports, and customer service is willing to provide a personalized experience for you and your company.

It can get unorganized if the information is not entered correctly.

TapClicks is very flexible. You can create a multitude of reporting profiles and have reports scheduled in any variety. We schedule reports to go to our clients once per week so they can see how they're doing.

The user interface is great, but at times it can be a bit hard to navigate. I don't think all the white space is being utilized to its maximum potential.

The number of APIs is excellent. The increase the number each day. For example, Google Analytics, Google AdWords, Twitter, etc., data from these sources can be pumped in directly from the respective platform.

When the platform first evolved the data import feature was extremely difficult to use. The only use of this feature is when an API doesn't exist to directly pump the data in.

Multiple feeds that tie in nicely. Multi Level Logins help us bring on Partners who have clients. New phone reporting

Data lag. The biggest issue here is that clients see this before we do. It would be great if you experience a data lag if you were able to post a message so that clients don't misinterpret a data lag from an under performing campaign