Marketing 360

Marketing 360 does most of the work for you; sign up your business and you get paired with a marketing consultant on their end, who helps you break down all the metrics provided through their platform. Their visual representations are far superior to any marketing software I have seen -- think Google analytics, but more visually appealing.

I am sure it has a bit of a steep learning curve for new users & non-marketers. We used to give clients a portal to check out their businesses' marketing needs, etc. first hand -- but some complained that it was over-complicated, so we do not provide these anymore. However, as a graduate in Marketing at MSU, I had not problem navigating any of the resources provided; I am sure that any new user could learn the process within days.

The software is fairly simple to use. I have used different CRMs, payment processors, and website tools in the past. This software is right on par (if not more advanced) than the others. It is incredibly easy to use! The built-in automation, payment processor, and nurture tools are incredible.

The only part of the software that I think could be improved upon would be the social media tools. This could be (mostly) because I haven't used them a whole lot. I find it is almost easier to jump in and post on the different social media accounts myself.

Marketing 360 offers a comprehensive suite of tools and features to help businesses increase their visibility and reach. Additionally, its analytics and reporting can help businesses understand the performance of their campaigns and make informed decisions about their marketing efforts.

Marketing 360 is a subscription-based platform, so businesses must pay for a subscription in order to access the full range of features and tools. Additionally, the cost of the subscription can be a barrier for some businesses.

Prior to signing up with this company their sales team was contacting me almost everyday with their pressure sales tactics. "What's taking you so long to finish what you're doing with your website". So many statements like that which then lead them to say they could do what was needed. Which they didn't. There wasn't one good thing about this company. Ads were late, not promoted, graphic design was poor quality and no imagination.

We planned on launching the first ads campaign on Black Friday and they missed the launch. Their excuse was they were snowboarding. They didn't think it was a big deal and brushed it off.
I signed up with them because their sales department said they could help me with my website. I needed video integration, stats and a email pop up. They were confident prior to signing their contract that they could do it until after I paid them.
Prior to signing their contract I ran my own ads for 3 weeks on Google and I brought 30,000 visitors to my website with a average stay of 5 minutes. In their 4.5 months of ads they brought a total of 3,500 visitors with a average stay of .5 seconds.
Nothing they said in the beginning was carried over into their advertising strategies.
Zero remarketing was done the majority of the money spent was on Facebook. When you sign up with them you basically pay for someone to take a image off Google and add caption to it. That is all they did.
When I was done with their advertising I had a lot of plugins (wordpess) deactivated prior to them leaving my website. They were also following random people on Instagram.