Über Klaviyo

Klaviyo ist eine moderne Marketingplattform, die eCommerce-Unternehmen eine zentrale Plattform bietet, auf der sie ihre Marketingkampagnen optimieren können. Mit Ein-Klick-Integrationen, leistungsstarken Segmentierungen, Websiteverfolgung, ROI-basierter Berichterstattung, vorgefertigten Autorespondern, Drag-and-Drop-E-Mail-Design, benutzerdefinierten Aktivitätsfeldern und 360°-Kundenprofilen möchte Klaviyo seinen Nutzern eine leistungsstarke und dennoch einfache eCommerce-Marketinglösung bieten.

Mit der benutzerdefinierten Webverfolgungstechnologie von Klaviyo können Nutzer Zielgruppen segmentieren und ausgelöste Kampagnen anhand der erhobenen Kundenverhaltens- und Transaktionsdaten effektiv und automatisch ausrichten. Mit integrierten E-Mail-Autorespondern ermöglicht Klaviyo Nutzern die Automatisierung von ausgelösten E-Mail-Flows für Ereignisse wie Einkaufswagen oder Bestellungsnachbearbeitung.

Mit Klaviyo können Nutzer auch die Leistung ihrer Marketingkampagnen messen, indem sie die Berichterstattung und aussagekräftige Analysen anhand wichtiger Metriken erleichtern. Über das Klaviyo-Dashboard können Nutzer die aktuelle und vergangene Kampagnenleistung vergleichen, Echtzeitaktivitätsströme anzeigen und andere Metrikdiagramme hinzufügen, bearbeiten oder entfernen. Die Metriken von Klaviyo geben Nutzern die Flexibilität, Trends in Bestellungen zu analysieren, Veränderungen im Kundenverhalten zu beobachten und das Wachstum von Listen und Segmenten zu verfolgen.

Klaviyo unterstützt die Integration mehrerer eCommerce-, Zahlungsverarbeitungs- und POS-Software wie Shopify, Magento und WooCommerce, um kundengesteuerte Daten zu erheben und zu nutzen. Darüber hinaus verfügt Klaviyo über eine offene API, mit der Nutzer benutzerdefinierte eCommerce-Integrationen hinzufügen können. Alle Klaviyo-Integrationen werden automatisch synchronisiert, um sicherzustellen, dass Nutzer Zugriff auf die neuesten und geeignetsten Daten für die E-Mail-Personalisierung und das Targeting haben.

Preisoptionen ab:

$ 20,00/Monat

  • Kostenlose Version
  • Gratis Testen
  • Abonnement

Geräte

Unternehmensgröße

S M L

Märkte

Vereinigte Staaten

Unterstützte Sprachen

Englisch

Preisoptionen ab:

$ 20,00/Monat

  • Kostenlose Version
  • Gratis Testen
  • Abonnement

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Funktionen

Gesamtzahl der Funktionen von Klaviyo: 62

  • AB-Tests
  • API
  • Abonnementverwaltung
  • Abonnenten-Management
  • Aktivitäts-Dashboard
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Anpassbare Felder
  • Anpassbare Vorlagen
  • Automatische Antworten
  • Automatische Antworten
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Bildbibliothek
  • CAN SPAM-Compliance
  • CRM
  • Drag-and-Drop
  • Drip-Kampagnen
  • Drittanbieter-Integration
  • Dynamische Inhalte
  • E-Mail Marketing
  • E-Mail-Management
  • E-Mail-Vorlagen
  • Echtzeit-Analytik
  • Echtzeit-Berichterstattung
  • Echtzeit-Daten
  • Echtzeitüberwachung
  • Email-Kampagnen-Management
  • Ereignisgesteuerte Aktionen
  • Für kleine Unternehmen
  • Geplanter Nachrichtenversand
  • Kampagnen-Segmentation
  • Kampagnenmanagement
  • Kampagnenplanung
  • Klick-Tracking
  • Kontaktmanagement
  • Kundensegmentierung
  • Kurzwahlnummern
  • Lead-Generierung
  • Listen-Management
  • MMS
  • Mailinglisten-Management
  • Marketing-Automatisierung
  • Massen-SMS
  • Mehrere Kampagnen
  • Mobil-ootimierte E-Mails
  • Mobile Coupons
  • Mobile Keywords
  • Multichannel-Marketing
  • Multivariate Tests
  • Nachrichten-Personalisierung
  • SMS-Marketing
  • Segmentierung
  • Social-Media-Integration
  • Spam-Blockierung
  • Vorlagen-Management
  • WYSIWYG-Editor
  • Web-Formulare
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare
  • Zwei-Wege-Messaging
  • Überwachung

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Nutzerbewertungen

Gesamtbewertung

4,7 /5
(226)
Preis-Leistungs-Verhältnis
4,3/5
Funktionen
4,6/5
Bedienkomfort
4,4/5
Kundenbetreuung
4,4/5

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5 von 226 Bewertungen angezeigt
Eszter D. Eszter D.
Gesamtbewertung
  • Branche: Automotive
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Best e-mail marketing solution for Shopify

Bewertet am 28.9.2021

I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers...

I have tried many email marketing providers (MailChimp, Sendlane etc) and found that Klaviyo offers the highest customer service, hands-on implementation, very detailed training and on-boarding. They also offer many pre-build email templates and flows that are customizable

Vorteile

Klaviyo's customer service and implementation team is outstanding! Nate walked us through the platform and shows us the dashboard, which was very helpful. After we signed up, we had 6 (1-hour) onboarding calls with an implementation specialist to make sure we set up everything correctly.

They offer MANY pre-built email campaign templates and flows, so creating a full email strategy is very easy! Reporting and the dashboard is very user friendly. Connecting with Shopify only takes a minute.

Nachteile

We hope that the SMS marketing feature will integrate with Gorgias soon - Klaviyo confirmed that it is coming!

In Betracht gezogene Alternativen

Mailchimp und Sendlane

Warum Klaviyo gewählt wurde

MailChimp did not provide training and tech support.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

Mailchimp did not have an easy to reach customer service team and they did not offer a dedicated customer success manager like Klaviyo does.
Luke P. Luke P.
Gesamtbewertung
  • Branche: Grafikdesign
  • Untern. Größe: Selbstständig
  • Wöchentlich für 1-5 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Klaviyo Review - Best platform for online marketing

Bewertet am 27.9.2021

My overall experience with Klaviyo has been extremely positive as it has allowed me to build better...

My overall experience with Klaviyo has been extremely positive as it has allowed me to build better relationships with my target audience. I have faced very few issues with the platform and it is very easy to use, meaning that I was able to send campaigns quickly after I first started using it. I would highly recommend Klaviyo to anyone who wants to get started with online marketing and those with online stores on Shopify as you integrate the two, to boost customer loyalty and increase repeat business.

Vorteile

The best features of this platform include the ability to design and save your own personalised email templates that you can send to your customers in an email campaign, I have access to email templates provided by Klaviyo and the option of designing my own from scratch. This has been very useful as it allows for each email to appear professional in its aesthetics and layout. Furthermore, you can create a list of all your contacts and then create segments to send campaigns to a group of those contacts who meet specific criteria. This means I have been able to send emails to those who only certain campaigns apply to, without having to send it to all of my consumers, which stops people from unsubscribing from my mailing list and prevents emails from entering spam folders. The 'Smart send' option also stops emails from being sent to those who have received them in the last 24 hours, to also stop spam emails from being received by my customers. Perhaps the most useful feature provided is the 'Analytics' feature, which lets you view how each campaign is performing, as it provides accurate information on how many emails have been received and who has opened them. This allows me to measure the success of each campaign and helps me to improve the reach of my future campaigns.

Nachteile

I would like Klaviyo to let more information to be stored on each contact such as the company they work for, a 'notes' feature would be very useful which could allow you to enter extra details about the customer, as this is currently not an option. Also I would like the option of being able to search for an individual and then add them to another (new) list/segment, so that when I need to email a small number of specific clients, I can do this without having to email them individually. As well as this a more powerful search engine on the website when searching for specific customers would be incredibly helpful. These are the main limitations that the platform currently has in my opinion and if these were amended, it would be even easier to use.

Jeremy R. Jeremy R.
Gesamtbewertung
  • Branche: Kosmetik
  • Untern. Größe: 2-10 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 5.0 /10

Marketing Automation with support and deliverability concerns

Bewertet am 9.12.2016

In August 2015... I was convinced I needed a better email marketing solution with automation....

In August 2015... I was convinced I needed a better email marketing solution with automation. Klaviyo is/was much more expensive than other basic email services (MailChimp, getResponse, AWeber) but the marketing automation was arguably a great investment with good ROI.

I integrated K with my site (Americommerce) and discovered that the only way to make K to work was via middleware, "CartSync" which cost about $100/month. It was imperfect. Bare minimum metrics. Marginally useful. I accepted the limitations and launched.

Klaviyo support manager's exact words to me were, "Why don't you move to Shopify?" Those words resonated...

10 weeks later when I decided to actually replatform to Shopify, getting Klaviyo support to answer a basic question was a frustrating experience. K support earned a reputation as only slightly better than useless.

Then there was the "integration disconnect" bug -- the connector to my Shopify store was shut off by Klaviyo, without notification -- ah, but there was an email -- sent by a spammy server (non-transactional) that never saw the light of day. We learned that K was sending TRANSACTIONAL EMAILS from a marketing server. And this email was getting flagged as spam by many mail servers.

In the mean time, I was a presenter at am ecommerce conference and when I asked who used Klaviyo, many raised their hand... then I asked, "is anyone satisfied with Klaviyo support?" -- the room's reaction caused the Klaviyo rep in the room to text his management team - and before the end of the session we were told K was hiring 4 new support reps.

SO the consensus was:
Klaviyo usually works great
Klaviyo has lousy support
Klaviyo is relatively expensive as your customer list grows
Klaviyo is very powerful.

But Klaviyo *had* an issue with their email hitting a spam RBL...

When I went to send a preview email for a campaign, it was flagged as spam. When I tried sending Klaviyo subscribe emails from 10 different stores that I knew to use Klaviyo, they all went to SPAM.

I was able to get Klaviyo removed from the offending RBL - but until a call from Klaviyo's director of product at T+30 hours, the silence from Klaviyo was deafening.

Then Cyber Monday's failure...

I'm still a K customer for today, but I will probably not be a customer in 60 days.

I still think the product is amazing, but no-confidence in deliverability and the history of limited support forced me to seek an alternative.

Vorteile

Incredibly powerful rules and automation flows. SUPER TIGHT integration with Shopify.

Nachteile

Deliverability is a concern. Support is slow to respond.

Dennis M. Dennis M.
Gesamtbewertung
  • Branche: Computer-Software
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

A glowing beacon in a saturated market

Bewertet am 11.8.2021

Fantastic from beginning to end. I would suggest Klaviyo to anyone.

Fantastic from beginning to end. I would suggest Klaviyo to anyone.

Vorteile

There are hundreds of email marketing managers, and they all pale in comparison to Klaviyo. Instead of trying to be a jack of all trades, Klaviyo focused on making the best e-commerce marketing platform, PERIOD. The integration with Shopify is an utter game changer, and makes it possible to actually feel in control of your marketing.

Nachteile

When it comes to Klaviyo, there is a bit of a learning curve. They do make sure there are plenty of resources, so if you want to learn you will.

In Betracht gezogene Alternativen

Sendinblue

Warum Klaviyo gewählt wurde

For the focused look into e-commerce and the commitment to make the best e-commerce marketing resource.

Zuvor genutzte Software

Mailchimp

Gründe für den Wechsel zu Klaviyo

Klaviyo is more focused on e-commerce which is my primary focus.
Manny N. Manny N.
Gesamtbewertung
  • Branche: Verbraucherdienste
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für 6-12 Monate genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

Good ESP That Does What You Need

Bewertet am 14.6.2021

Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you...

Besides cost, the biggest team our team wanted to get out of the ESP was email automation which you get built in with Klaviyo. We had some assistance with our agency to get on-boarded and build some additional flows but overall, there wasn't to much of a learning curve with building the emails. Their tables do not render nicely in Outlook though, which didn't have that issue before which is a bummer.

Vorteile

With our previous ESP, we had to pay extra for the automation that you would expect with your email service provider. With looking at bottom line, that is what lead us to research other ESPs, which lead us to Klaviyo. While there is a learning curve with any new program, this one wasn't to bad to get adjusted. I will say I do miss the dedicated account rep we had with previous ESP and the on-boarding specialist okay...our marketing agency helped with the on-boarding as it was heading into Q4 and they helped steer ship in right direction after first two emails had less then stellar open rates.

Nachteile

The features are there that you need from an ESP perspective. They even recently announced the introduction of SMS marketing within their platform which helps ROI tracking to be even better instead of having to rely on a 3rd party vendor and who takes credit between a SMS message or email message. While our email send total is actually higher than in Listrak, we do not have a dedicated account manager to meet with and discuss the account, what they see, suggestions on where to optimize, etc. It is much cheaper than Listrak and another ESP we looked at so you get what you pay for.

In Betracht gezogene Alternativen

dotdigital Engagement Cloud und Emarsys

Warum Klaviyo gewählt wurde

If money wasn't an issue between the two platforms, I would have stayed preferred we stayed with Listrak, but there cost was way to high comparatively and not even for as many "goods."

Gründe für den Wechsel zu Klaviyo

Ultimately we were able to get everything we were looking for at a lower cost with Klaviyo. Had some hiccups along the way and the Outlook rendering issue is a pain in the rear if you aren't coding all your emails, but to stay with Listrak, it would have been a much higher cost.
5 von 226 Bewertungen angezeigt Alle Bewertungen

Klaviyo Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Klaviyo.

Klaviyo bietet folgende Kostenpläne an:

  • Beginnt ab: $ 20,00/Monat
  • Preismodell: Kostenlose Version, Abonnement
  • Gratis Testen: Verfügbar

Klaviyo hat die folgenden typischen Kunden:

Selbstständig, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Klaviyo unterstützt die folgenden Sprachen:

Englisch

Klaviyo unterstützt die folgenden Geräte:

Android (mobil), iPhone (mobil), iPad (mobil)

Klaviyo kann in folgende Anwendungen integriert werden:

AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, Facebook for Business, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Magento Commerce, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM

Klaviyo bietet folgende Optionen für Kundensupport:

E-Mail/Helpdesk, Chat

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