Keatext

Vorteile

I got a chance to use Keatext for a client and I loved it. There are so many ways you can use this tool to get better at marketing. The sky is the limit – literally. Since then, I have recommended this tool to several clients who were struggling to understand their customers and were interested in creating buyer personas.

1. Easy-to-use rather it is fun app that will make you love you work.
2. Great customer support.
3. Let’s you monitor customer sentiments, trends, and more across multiple channels.

Nachteile

1. They have blacklisted IPs of several countries which restricts potential clients from accessing their website. Not sure what’s the logic here but if it’s a global tool, everyone should be able to access website.
2. Third-party integration needs more work.

Vorteile

The sentiment score it provides as well as the text categories such as problem, praise, suggestion, question.

Nachteile

Because there is a limit of data depending on you pricing, when you upload a file by error (not right file, data not prepared before hand, etc.) and have to delete and reupload, it counts in the data limit. However, I must say Keatext has always been very open to exceptions to increase limit in the past for these special situations.

Vorteile

I love the user interface and how easy it is to move between pages. and we can just keep clicking on the words to go deeper.

Nachteile

the thesaurus function is a bit annoying. Sometimes even after we merge the words, they are still visible as separate words. It would be nice if a word cloud can be generated for the entire database

Vorteile

Easy to use, good visuals, easy to import data... it was fun to see hypotheses get confirmed or infirmed by the analysis. It was the first time that i tried a software with a sentiment analysis this well presented. I was able to export intelligence from my analyses that were very valuable to me.

Nachteile

Sentiment analysis needs very large amounts of data to be relevant. Even if i liled the output, i was not able to get lots of value with smaller data sets. The precision was sometimes off and i had to manually analyse the data afterwards.

Vorteile

It's easy to import data and to analyze it, the learning curve is super fast as the software is well built and easy to learn. The team was also there for me if I had questions. I liked that I could be autonomous in a matter of hours.

Nachteile

The analysis features were not exactly to my liking, and I felt the lexical analysis could use more statistical techniques for large datasets.