Direct Mail Übersicht
Was ist Direct Mail?
Direct Mail ist eine E-Mail-Marketinglösung für Mac, mit der Nutzer personalisierte E-Mails erstellen und an ihre Abonnenten senden können. Die Anwendung wurde für Freiberufler und kleine und mittelständische Unternehmen entwickelt und umfasst anpassbare E-Mail-Vorlagen, Bildbearbeitung, Live-Vorschauen, benutzerdefinierte Abonnementformulare, automatische und manuelle Segmentierung von Abonnentenlisten, E-Mail-Nachverfolgung, Kampagnenanalysen, Berichterstattung für Abonnentenaktivitäten und vieles mehr. Dank einer nativen iOS-Anwendung können Nutzer Kampagnenstatistiken auch unterwegs einsehen.
Die E-Mail-Vorlagen von Direct Mail sind mobil aufrufbar und für eine Reihe von E-Mail-Clients optimiert. Sie können mit Bildern, Videos, Schaltflächen, Textanpassungen und mehr personalisiert werden. Bilder können direkt in E-Mails gezogen und abgelegt werden. Außerdem können Nutzer Bilder innerhalb der Anwendung bearbeiten, z. B. zuschneiden, Hintergründe entfernen und Filter hinzufügen. E-Mails können mit dem Vor- und Nachnamen der Empfänger sowie mit einer Reihe anderer Felder und bedingter Logik personalisiert werden, damit Nutzer nutzerdefinierte Inhaltsbereiche anpassen können. Live-Vorschauen werden automatisch aktualisiert, sodass Nutzer in Echtzeit sehen können, was Empfängern angezeigt wird, einschließlich aller nutzerdefinierten Inhalte. Nutzer werden vor dem Versenden auf Fehler in ihrer E-Mail aufmerksam gemacht, einschließlich defekter Links, falsch geschriebener E-Mail-Adressen und Spamfilterproblemen.
Mit Direct Mail können Nutzer ihre Nachrichten entweder manuell oder automatisch an bestimmte Abonnenten richten. Smart Groups segmentieren Teilnehmerlisten automatisch nach nutzerdefinierten Regeln und nach mehr als 30 verschiedenen Kriterien. Die Nachrichtenübermittlung kann geplant werden, und Nutzer können auch automatische Kampagnen mit einer Reihe von Auslösern einrichten, darunter neue Abonnements, Geburtstage von Abonnenten, bevorstehende Termine und mehr. Gesendete Kampagnen können in Echtzeit über das Dashboard von Direct Mail verfolgt werden. Es enthält eine Zusammenfassung der Metriken, einschließlich Öffnungen, Klicks, Abbestellungen und Absprungraten. Einzelne Teilnehmeraktivitätsberichte werden automatisch generiert und geben Nutzern Einblick in die Interaktionen und das Engagement der Teilnehmer.
Direct Mail Übersicht
Kosten
Preisoptionen
Direct Mail Funktionen
Medien

Direct Mail Bewertungen
Direct Mail Bewertungen
The latest version is great, major improvements and great for my business
It's on my Mac rather than being in the cloud.
Direct Mail made me happier and swear less (and saved me money)
Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.
Sending mails from an external database was easier before
Time
Longtime Love Interest
My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.
Great Software but AWFUL management and support after
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The latest version is great, major improvements and great for my business
Vorteile
There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic.
The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon.
Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response.
You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way).
Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.
Antwort von e3 Software
Thanks a million for the review, Terry! We are really glad that you are liking the new update.
I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.
Thanks again!
Direct Mail made me happier and swear less (and saved me money)
Direct Mail has meant it takes me about one fifth of the time to compose and send an email campaign (compared to MailChimp). The user interface means I'm more confident about writing emails because I don't end up fixated on all the fidgety formatting and targeting issues I had on MailChimp. I've probably increased the number of EDMs I've sent out by about 80% because of how easy it is to use Direct Mail. I've had a much better engagement rate from my lists, and I swear at the computer a whole lot less.
Vorteile
I switch to Direct Mail from MailChimp and have no regrets. I basically love everything and can't choose one.
I love the fact I can work on campaigns locally on my computer without being online and not in a browser. The lists and address management is simple yet agile. I've been able to integrate the sign up form on to my website very simply without needing a third party plugin.
The emails I send are irregular, - some months I might send thousands, and others none at all - so the pricing structure is ideal for my business model. I'd never be able to sign up to a program that was charging a monthly subscription fee.
Nachteile
It was a bit difficult to get in touch with customer support while I was figuring out the software, and it would be good if there was a community forum for users to exchange knowledge and tips. I ended up abandoning my original idea and using a workaround because it took too long to be able to contact customer support (I'm based in Melbourne, Australia, so the time zones don't easily match up).
Sending mails from an external database was easier before
Time
Vorteile
It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.
Nachteile
Again it does exactly what i want but less easier than previous version . Main point is database connection.
Antwort von e3 Software
Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!
Longtime Love Interest
My overall experience has been wonderful. This is a pro-level tool that every small, indie, business should make great use of. It is light on the wallet and there every time you need it.
Vorteile
What I like most about this software is that it is there just when I want it. There is no needling "missing you" emails, no fees for when I have a busy time and just can't get to it and no fuss on telling me how to make my emails better. It is an all around pleasure.
Nachteile
What I like least about this software is that it has such a tight complaint algorithm. I, totally, understand why and the reasoning for this. I am aware the industry is traditionally squirley about spam reporting. Not saying any company has handled it better than this software. However, as a business who tries hard to deliver information with lots of paths for people to opt-out, it always amazes me when people simply forget they opted-in ;)
Great Software but AWFUL management and support after
Vorteile
One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)
Nachteile
You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless. Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails. genuinely terrible.
Antwort von e3 Software
Thanks for your review, John. Sorry that you had a bad experience. We strive to provide excellent customer service (via email and live chat), and are grateful for the many five star customer service reviews we've received here and on other sites.
In order to maintain a high quality of service, we ask all of our customers to agree to an anti-spam policy that forbids the use of illegal or purchased email lists. If that policy is violated, we are happy to explain how to resolve the issue. However, we are not able to help customers who repeatedly harass and threaten our employees.
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Direct Mail Preis
Direct Mail Preis
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Direct Mail Funktionen
Direct Mail Funktionen
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Kategorien
Kategorien
Direct Mail Häufig gestellte Fragen
Direct Mail Häufig gestellte Fragen
Weiter unter folgen häufig gestellte Fragen über Direct Mail.
F. Welche Preispläne bietet Direct Mail an?
Direct Mail bietet folgende Kostenpläne an:
Beginnt ab: 15,00 $/Monat
Preismodell: Einmalige Lizenz, Kostenlos, Abonnement
Gratis Testen: Verfügbar
F. Was sind die Hauptfunktionen von Direct Mail?
Wir haben keine Informationen über die Funktionen von Direct Mail
F. Wer sind die typischen Nutzer von Direct Mail?
Direct Mail hat die folgenden typischen Kunden:
Kleine Unternehmen, Mittlere Unternehmen
F: Welche Sprachen werden von Direct Mail unterstützt?
Direct Mail unterstützt die folgenden Sprachen:
Deutsch, Englisch, Französisch, Italienisch, Spanisch
F. Welche Preispläne bietet Direct Mail an?
Direct Mail hat folgende Preismodelle:
Einmalige Lizenz, Kostenlos, Abonnement
F. Unterstützt Direct Mail mobile Geräte?
Direct Mail unterstützt die folgenden Geräte:
iPhone, iPad
F. Mit welchen anderen Applikationen integriert Direct Mail?
Direct Mail kann in folgende Anwendungen integriert werden:
HubSpot CRM, HubSpot Marketing Hub, Insightly, Microsoft Excel, Microsoft Outlook, PieSync, PieSync, PressWise, Retently, SharpSpring
F. Welche Varianten der Kundenbetreuung bietet Direct Mail an?
Direct Mail bietet folgende Optionen für Kundensupport:
Online-Support, Wissensdatenbank
It's on my Mac rather than being in the cloud.