Winmo

As a Marketing Manager who creates go to market strategies and prospecting plans for a national sales force, the Winmo Edge insights, Kantar media data and client contacts are invaluable. My company uses several other prospecting tools and Winmo is by far the most user friendly platform we use. The recent acquisitions they've added to the platform have also been beneficial for me and my team.

Downloads are can be ate up quickly when using for mass prospecting activities which forces us to be much more strategic in what we export. For example, we call on agencies across the country and acquiring contacts across the account teams can be arduous project.

- capability to search from multiple directions to arrive at the same research goal.
- I never got a bounce back on an email I found on Winmo.
- Winmo Edge is my favorite.
- Great for top down searches.

- There was a deficit of contacts in the level that I needed to connect. (Directors and Account Managers)
- Phone numbers were generally not direct numbers, but company numbers.
- Every time I change from agency search to contact search, etc., the page has to reload.
- I don't like the contact management within Winmo. I have to export them to use them effectively.

The predictive insights are really helpful and the daily digests and customizable alerts allow me to stay really up to date with the industry, what’s happening, and be proactive before things are very widely known.

The database itself is insanely expensive for what it is. It’s often inaccurate (outdated) and really really heavily focused on the most massive companies - which I actually find are the easiest to uncover contact information for on my own anyways. If you plan to build large lists and export for any reason, this is absolutely not the most cost effective platform for you. Same goes with needing mid sized or smaller business contacts, definitely not the place for it.

Winmo is a massive time saver when it comes to prospecting for the marketing world. With a few clicks, you can create vertical-specific prospect lists that are typically up to date. I love the company profiles as well as being able to sort companies in so many ways.

I don't like that there isn't an "emerging brand" category and they don't have a plethora of small-cap companies.

Timely & relevant, identifies current agency relationships, new hires, identifies title and contact information, HQ office and more.

I can't say that I have any cons to note about Winmo at this time.