--- description: Ausführliche Erfahrungsberichte zu SAP Marketing Cloud mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche SAP Marketing Cloud dank GetApp Austria mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: SAP Marketing Cloud Erfahrungen, Kosten & Bewertungen | GetApp Österreich 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/308/marketing-automation/software) > [SAP Marketing Cloud](/software/169611/sap-marketing-cloud) # SAP Marketing Cloud Canonical: https://www.getapp.at/software/169611/sap-marketing-cloud Seite: 1 / 2\ Zurück: [Nächste Seite](https://www.getapp.at/software/169611/sap-marketing-cloud?page=2) > SAP Marketing Cloud ist ein CRM-System, das Unternehmen dabei unterstützt, den Betrieb im Zusammenhang mit Lead-Generierung, Kampagnenplanung, Predictive Analytics und mehr zu rationalisieren. Marketingfachleute können personalisierte Kampagnen erstellen und über mehrere Kanäle verteilen. > > Bewertung: **4.2/5** von 15 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.2/5** | 15 Nutzerbewertungen | | Bedienkomfort | 4.2/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.2/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: SAP - **Gegründet**: 1999 ## Gewerblicher Kontext - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Windows (On-Premise), Linux (On-Premise) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Deutschland, Kanada, Vereinigte Staaten ## Funktionen - API - Aktivitäts-Dashboard - Berichterstattung / Analyse - Berichterstattung und Statistik - CRM-Systeme - Datenvisualisierung - Kalenderverwaltung - Kampagnen-Segmentation - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Kampagnenplanung - Kundendatenbank - Kundensegmentierung - Lead Scoring - Lead-Generierung - Lead-Pflege - Lead-Qualifizierung - Leadmanagement - Leistungskennzahlen ## Integrationen (2 insgesamt) - Google Ads - Meta for Business ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) - [Lead Nurturing Software](https://www.getapp.at/directory/1679/lead-nurturing/software) - [E-Mail Marketing Software](https://www.getapp.at/directory/307/email-marketing/software) - [Landing Page Software](https://www.getapp.at/directory/591/landing-page/software) ## Alternativen 1. [Brevo](https://www.getapp.at/software/91466/brevo) — 4.6/5 (3445 reviews) 2. [Mailchimp](https://www.getapp.at/software/8268/mailchimp) — 4.5/5 (17603 reviews) 3. [ActiveCampaign](https://www.getapp.at/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.at/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.at/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Nutzerbewertungen ### "SAP marketing for customer data segmentation\!" — 5.0/5 > **Shenella** | *25. Jänner 2026* | Rechtsberatung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Probably the best AI software for personalized marketing and sales. Excellent for customer profiling and performance analytics. Super easy to use (once integrated\!) and allows for perfect targeting of customer base via email and social media campaigns. > > **Nachteile**: Expensive and steep learning curve. Implementation takes time for to it's complexity. Customization maybe limited for larger companies. > > For a small to medium business this tool is ideal in terms of customer data segmentation. Customer support has always been fast and helpful in solving the complexities of implementing the software. ----- ### "Effective Lead Generation and Marketing Solution." — 5.0/5 > **Fabrizio** | *4. November 2025* | Architektur & Planung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: This SAP system is very helpful on marketing and the ability to target audience is effective and also on campaign data analytics SAP Marketing Cloud is the best choice. > > **Nachteile**: Easy tool with friendly interface and the training when getting started is simple and no technical support required. > > SAP Marketing Cloud offers amazing segmentation tool and easy to generate accurate marketing data insights across websites. ----- ### "Pathetic customer support" — 1.0/5 > **Arun** | *11. Juli 2016* | Computer-Software | Empfehlungsbewertung: 2.0/10 > > **Vorteile**: A useful cost effective tool to get started with for marketing automation > > **Nachteile**: The customer service levels are extremely pathetic. The tool has not been working properly for us a while now and the customer service team has repeatedly failed to even keep up the promise of a follow up call to make a plan to help resolve the problem ----- ### "Best price" — 4.0/5 > **sagar** | *14. November 2016* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: in a comparison of cost and features this is the ideal platform for the majority of our clients. Too many platforms charge additional fees to use the advanced, such as A/B testing or CRM integration, but Callidus Cloud has everything included. > > **Nachteile**: When setting up drip programs, the user interface is slightly less visually appealing than some of the platforms. This just takes some getting used to when first setting up the system, but after that it is easy to use. > > Many companies we work with are interested in marketing automation, but are concerned with high initial costs. Callidus Cloud provides the majority of the features that the larger more expensive platforms offer, but at a fraction of the price. ----- ### "A top-tier marketing automation tool" — 4.0/5 > **Jason** | *24. Juli 2015* | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: CallidusCloud touts the platform's ability to build customer relationships as opposed to just marketing to them. Overall, we found this to be a fairly accurate representation of what it can do. The three key modules are visitor identification and intelligence, email marketing and lead nurturing. I mostly used the first two areas, and I was impressed with how these two areas worked together. Understanding visitor intent and makeup helped us create landing pages and appropriate content that boosted conversion. We could then translate that same sort of intelligence into targeted e-mails. And, customer support is excellent. No waiting for days to hear back. Love those guys\! > > **Nachteile**: I felt like the social media areas were the weakest, but the e-mail editor is surprisingly klunky too. I guess something take a little time to polish, eh? ----- Seite: 1 / 2\ Zurück: [Nächste Seite](https://www.getapp.at/software/169611/sap-marketing-cloud?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.at/software/169611/sap-marketing-cloud) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | ----- ## Strukturierte Daten