Hootsuite

Hootsuite

Social-Media-Management und Planung

4.4/5 (2380 Bewertungen)

Hootsuite Übersicht

Was ist Hootsuite?

Hootsuite ist ein Social-Media-Marketing-Tool für Unternehmen zur Verwaltung, Planung und Verfolgung von Inhalten in allen sozialen Netzwerken.

Hootsuite Übersicht

Preis

Beginnt ab
29,00 $/Monat

Preisoptionen

Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Hootsuite Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika
Unterstützte Sprachen
Niederländisch, Englisch, Französisch, Deutsch, Italienisch und 5 weitere , Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

Screenshots

Hootsuite Screenshot: Track and prove social ROI
Hootsuite Screenshot: Track and prove social ROI Hootsuite Screenshot: Schedule posts automatically Hootsuite Screenshot: See a social content schedule at a glance Hootsuite Screenshot: Search by keyword or location Hootsuite Screenshot: Get an overview of key metrics Hootsuite Screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Hootsuite Screenshot: Set custom permission levels

Hootsuite Bewertungen

Hootsuite Bewertungen

Gesamtbewertung
4.4
/
5 2380 Nutzerbewertungen
Ausgezeichnet
1204

Sehr gut
874

Durchschnitt
251

Gering
40

Schlecht
11

Preis-Leistungs-Verhältnis
4.2
Funktionen
4.2
Bedienkomfort
4.3
Kundenbetreuung
4.2
87% haben diese Anwendung empfohlen
Virginia B.

Manage and schedule your tweets (and posts) for SUITE results


Mit Google übersetzen
Shanna T.

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.


Mit Google übersetzen
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Mit Google übersetzen
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Mit Google übersetzen
Mercedes Z.

Where would I be without HootSuite?!


Mit Google übersetzen
Virginia B.
Branche: Informationstechnologie & -dienste
Untern. Größe: 51-200 Mitarbeiter
Mit Google übersetzen

Manage and schedule your tweets (and posts) for SUITE results

Wöchentlich für Mehr als 2 Jahre genutzt
Bewertet am 23.7.2018
Quelle der Bewertung: GetApp

Vorteile

As a Hootsuite user for 7 years now, it is by far my favorite social media management software. Creating, optimizing, and posting social media for different platforms, etc. takes a lot more time than you would expect. Not only do you have to craft each post to fit each platform you’re posting to… you have to choose the best time, use the right hashtags, shorten URLS, and include something interesting (i.e. picture, video, content). Overall, what many believe will only take them 10 minutes, in reality it can take up 2-5 (or more) hours of your work week; even more when you include the content creation for the actual posting. Hootsuite is the best tool for compiling all your social media efforts into one dashboard you can work from and will definitely knock hours off your work week.

PROS
The best feature of Hootsuite is the time you will gain. Most social media platforms have a scheduling aspect to them but having to manually log in and out of each one, to do so, is not feasible or conducive for speed. Hootsuite provides you with analytics on each of your chosen platforms, located in its dashboard, to help you identify the most optimal time(s) to schedule each post to be sent out; this especially comes in handy for days you know you will be on the go and/or do not have access to technology. You can also scroll through past social media posts, save unfinished drafts, and boost posts for content promos; which will provide you with more insight and/or a better understanding of which of your efforts and/or CTA’s are working best. Hootsuite’s platform has various analytics and reports you can export so your team(s) can measure things like conversion rates, marketing and sales initiatives, and improvements in monthly social capital. One of the neat things about this platform is the option to purchase additional social media management applications for things like YouTube Analytics and video posting, Wordpress blog analytics and posting, Google Analytics, etc. Hootsuite also provides the option to export reports (including customized reports) on any of the platforms connected to your account, to measure competition, areas of improvement, click stats, and which platform is bringing in the largest amount of traffic to your website/content, etc.

Because the company I work for uses another third-party application (Lead Liaison) to track visitors and traffic sources to our website, we use the free version of Hootsuite.

Nachteile

One of the cons of Hootsuite is its inability to detect whether or not your traffic is originating from an actual human or an automated bot. This can interfere with your data and make it hard to decipher if the data you have access to is valid or not; this is true for Google Analytics as well. To avoid this, we use a third-party application for visitor tracking (Lead Liaison).

You may get notifications that your social network(s) have been disconnected from your dashboard; don’t worry, you simply just have to reconnect them. Although I am not sure why this happens so often, I trust that this has nothing to do the security of my account and I always receive notifications when I sign in to my account from a new device, etc.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Shanna T.
Branche: Marketing & Werbung
Untern. Größe: 501-1.000 Mitarbeiter
Mit Google übersetzen

Hootsuite: Best Social Scheduling Tool for Monitoring Comments

Wöchentlich für 1-5 Monate genutzt
Bewertet am 13.1.2020
Quelle der Bewertung: Capterra

Overall, I love Hootsuite for it's social monitoring capabilities and reporting capabilities, but better yet, my clients really responded to the updated reporting from our previous vendors. The real meat of the reports are at the beginning, which holds my clients attention spans better and gets them the information they actual want quickly and in an easy-to-digest manner.

Vorteile

My department is currently in the process of shopping social scheduling/monitoring/reporting tools (i.e. Buffer, Sprout, Hubspot, etc.), and Hootsuite is one that I was assigned to test. The feature I enjoyed best was definitely the feeds setup. Unlike other providers I've used, Hootsuite allows you to set up different feeds (i.e. mentions, hashtags, etc.). This allows me to monitor all platforms and mentions, and even keep tabs on things like certain keywords I can respond quickly. For instance, I manage the social presence for a popular sporting goods company, and I can search for FAQs on Twitter and quickly provide an answer and a link, all while responding to different DMs across our other social platforms. On Sprout Social, everything was aggregated into one feed. I prefer to have it parsed out so I can know how to modify my answers quickly depending on the platform. I also really liked the reporting options - the reporting templates are set up so the bulk of the numbers are at the beginning, rather than below the fold, which has been great for clients with short attention spans.

Nachteile

The UI seems a bit dated. The features themselves are great, so it truly doesn't matter, but it's just not as modern and beautiful as other platforms. I don't think it's changed much, looks-wise, since when I last used it in a previous role 5+ years ago. It has no effect on actual usability, but an update would make it feel less clunky and more intuitive.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Charity R.
Branche: Unterhaltung
Untern. Größe: Selbstständig
Mit Google übersetzen

Impressive free plan

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 12.12.2019
Quelle der Bewertung: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Vorteile

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Nachteile

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote: 7.0/10

Brie S.
Branche: Unterhaltung
Untern. Größe: 2-10 Mitarbeiter
Mit Google übersetzen

Mediocre at best

Täglich für 6-12 Monate genutzt
Bewertet am 19.3.2019
Quelle der Bewertung: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Vorteile

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Nachteile

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 5.0/10

Mercedes Z.
Branche: Marketing & Werbung
Untern. Größe: 2-10 Mitarbeiter
Mit Google übersetzen

Where would I be without HootSuite?!

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 11.2.2020
Quelle der Bewertung: Capterra

Vorteile

I started using HootSuite at the very EARLY stages of my business. Before I even had a single client. The reason I chose HootSuite is because they had a FREE version... and in my early client-less stage...I needed all the free I could get. It's extremely easy to add whichever social networks you have (LinkedIn, Instagram, Facebook, Twitter, etc.) The free version allows for 3 profiles, but once you upgrade to the paid you can of course add more. The platform itself is very self explanatory and makes scheduling future posts extremely easy.

Nachteile

I'd like to be able to edit the posts by platform. For example, when posting to Instagram, Facebook, and Twitter -- I'd like to add hashtags just to the Instagram Caption and/or shorten the Twitter caption. Instead of having to create a post for each separate platform, I'd like to be able to do it all in one and make the edits in the same batch.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Nutzerempfehlung
8.2/10
Basierend auf 2.380 Benutzerbewertungen
Vergleiche Nutzerempfehlungen mit Alternativen
Mit Alternativen vergleichen

Hootsuite Preis

Hootsuite Preis

Beginnt ab
29,00 $/Monat
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
4.2/5
Basierend auf 2.380 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
Mit Alternativen vergleichen

Hootsuite Funktionen

Hootsuite Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing-Management
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnen-Segmentation
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Überwachung
Funktionen
4.2/5
Basierend auf 2.380 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Videos und Anleitungen

Videos und Anleitungen

Zusätzliche Informationen für Hootsuite

Zusätzliche Informationen für Hootsuite

Schlüssel-Features von Hootsuite

  • Automatische Inhaltsplanung
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Interessenvertretung der Mitarbeiter
  • Lieferung optimieren
  • Mehrere Netzwerke in einem Schritt aktualisieren
  • Social Analytics-Berichte
  • Verwalten mehrerer Teilnehmer

Hootsuite Häufig gestellte Fragen

Hootsuite Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Hootsuite.

F. Welche Preispläne bietet Hootsuite an?

Hootsuite bietet folgende Kostenpläne an:

Beginnt ab: 29,00 $/Monat

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von Hootsuite?

Hootsuite bietet die folgenden Funktionen:

  • Automatische Inhaltsplanung
  • Interessenvertretung der Mitarbeiter
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Verwalten mehrerer Teilnehmer
  • Lieferung optimieren
  • Social Analytics-Berichte
  • Mehrere Netzwerke in einem Schritt aktualisieren

F. Wer sind die typischen Nutzer von Hootsuite?

Hootsuite hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

F: Welche Sprachen werden von Hootsuite unterstützt?

Hootsuite unterstützt die folgenden Sprachen:

Niederländisch, Englisch, Französisch, Deutsch, Italienisch, Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

F. Welche Preispläne bietet Hootsuite an?

Hootsuite hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt Hootsuite mobile Geräte?

Hootsuite unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Hootsuite?

Hootsuite kann in folgende Anwendungen integriert werden:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

F. Welche Varianten der Kundenbetreuung bietet Hootsuite an?

Hootsuite bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen