Hootsuite Übersicht

Was ist Hootsuite?

Hootsuite ist ein Social-Media-Marketing-Tool für Unternehmen zur Verwaltung, Planung und Verfolgung von Inhalten in allen sozialen Netzwerken.

Hootsuite Übersicht

Kosten

Beginnt ab
29,00 $/Monat

Preisoptionen

Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Hootsuite Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Vereinigte Staaten von Amerika, Kanada, Vereinigtes Königreich, Australien, China und 5 weitere , Indien, Japan, Deutschland, Brasilien, Mexiko
Unterstützte Sprachen
Niederländisch, Englisch, Französisch, Deutsch, Italienisch und 5 weitere , Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

Medien

Track and prove social ROI
Schedule posts automatically
See a social content schedule at a glance
Search by keyword or location
Get an overview of key metrics
Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values
Set custom permission levels
Videos zu Hootsuite Videos zu Hootsuite Hootsuite Screenshot: Track and prove social ROI Hootsuite Screenshot: Schedule posts automatically Hootsuite Screenshot: See a social content schedule at a glance Hootsuite Screenshot: Search by keyword or location Hootsuite Screenshot: Get an overview of key metrics Hootsuite Screenshot: Export reports as Adobe PDF, Microsoft PowerPoint, Microsoft Excel, or Comma-separated values Hootsuite Screenshot: Set custom permission levels

Hootsuite Bewertungen

Hootsuite Bewertungen

Gesamtbewertung
4,3
/
5
Ausgezeichnet
1267

Sehr gut
925

Durchschnitt
259

Gering
40

Schlecht
20

Preis-Leistungs-Verhältnis
4,2
Funktionen
4,2
Bedienkomfort
4,3
Kundenbetreuung
4,2
87% haben diese Anwendung empfohlen
Charity R.

Impressive free plan

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.


Mit Google übersetzen
Thomas C.

A Good Option for Social Publishing and Monitoring

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.


Mit Google übersetzen
Anabelle L.

Great for Keeping up Across Social Platforms

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.


Mit Google übersetzen
Brie S.

Mediocre at best

Where is the competition in the social media management software space? There has to be a better option than this?


Mit Google übersetzen
Kelsey C.

Hootsuite

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.


Mit Google übersetzen
Charity R.
Branche: Unterhaltung
Untern. Größe: Selbstständig
Übersetzen auf: Deutsch
Übersetzen auf: Deutsch

Impressive free plan

Wöchentlich für Mehr als 1 Jahr genutzt
Bewertet am 12.12.2019
Quelle der Bewertung: Capterra

Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.

Vorteile

As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.

Nachteile

"Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort

Weiterempfehlungsquote: 7.0/10

Thomas C.
Branche: Marketing & Werbung
Untern. Größe: 11-50 Mitarbeiter
Übersetzen auf: Deutsch
Übersetzen auf: Deutsch

A Good Option for Social Publishing and Monitoring

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 16.3.2020
Quelle der Bewertung: Capterra

At my previous job I was using Hootsuite to start my day. I would sign on and schedule and publish posts for the duration of the day, or over the weekend or what have you. More recently, I've been using Hootsuite's free version to manage my personal online presence, scheduling posts related to my podcast or video channels. I find that more recently, the native Twitter app has been better for just scrolling through Twitter, but as far as posting goes, I prefer to use Hootsuite.

Vorteile

One of my favorite things about Hootsuite is the ability to 'autoschedule' posts based on the time that you're likely to receive the most engagement. This takes a lot of the guesswork out of the job of a social media manager, as you can tend to labor over the details like whether or not something is emergent enough to post right now or whether you should wait to schedule it in the future. I find Hootsuite's customizable streams can be helpful in mitigating a lot of the noise that comes along with social media, but constant algoritm and UI updates to platforms like Twitter can make streams obsolete quickly. The platform is super simple to get set up and running with, and the free version (which I'm currently using for my personal accounts/projects) is perfectly serviceable for teams with 3 social accounts or fewer. I've never had to reach out to support, but Hootsuite's online presence is great and they're constantly providing materials that are helpful to social media managers.

Nachteile

I find their integration with Instagram somewhat lacking. During my time with Hootsuite, I have scheduled countless Instagram posts, but the way the marriage between Instagram and Hootsuite Works means that you can schedule the post, but you need to open the app on your phone and hit send when the time comes to actually publish your post. I have missed so many Instagram posts because of this, and the fact that I only appear to get a notification when It's time to post on Instagram about half the time. I realize that this isn't necessarily all Hootsuite's fault, but this is a real downer, and leaves me wishing that the integration was better

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Anabelle L.
Branche: Bau
Untern. Größe: 11-50 Mitarbeiter
Übersetzen auf: Deutsch
Übersetzen auf: Deutsch

Great for Keeping up Across Social Platforms

Täglich für 1-5 Monate genutzt
Bewertet am 26.7.2020
Quelle der Bewertung: Capterra

Overall, it was very easy to use & navigate. It is laid out well and allows me to do everything straight on there without having to log in on each different tab to check notifications on IG/FB/LinkedIn. Gets the job done if you have multiple accounts to keep track with or want to schedule out posts.

Vorteile

I like the ease of use the most. In your dashboard, everything is laid out in a way where you can easily view each feed to see comments/shares/messages per platform. You can reply directly from this main dashboard so you don't have to click around a lot.

Nachteile

The thing I like least is that it does not have the ability to post/schedule multiple Instagram photos per post. So if I want to do a 'carousel' type post, I would have to manually do it from my phone and not through this software. Seems like that would now be a standard feature, but maybe I have to upgrade my plan to get that feature?

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Brie S.
Branche: Unterhaltung
Untern. Größe: 2-10 Mitarbeiter
Übersetzen auf: Deutsch
Übersetzen auf: Deutsch

Mediocre at best

Täglich für 6-12 Monate genutzt
Bewertet am 19.3.2019
Quelle der Bewertung: SoftwareAdvice

Where is the competition in the social media management software space? There has to be a better option than this?

Vorteile

I run a modeling and acting agency and I was posting between SC, IG, FB, Twitter and YT on a daily basis. Making it very hard to be away from my phone and risk missing prime posting opportunities and viral trends. I was looking for something that would schedule pre-selected posts, videos, pictures and adds. The best option online seemed to be Hootsuite. It was well marketed and seemed very user-friendly... at first.
It does indeed schedule your posts to various social media platforms, and it also allows for multiple streams of social media (i.e other business or personal accounts). That's a very handy feature!

Nachteile

The user interface is weak, it's not user-friendly nor is it practical or modern looking. It has a tendency to leg, it also isn't mobile friendly, they do have an app, but again it's not easy to navigate. Which is an absolute must when working on social media on the fly. When I created beautiful well-round posts and saved them to a posting schedule. I would check the posts after they had been released, via the online social media site, the posts would always turn out unformatted, with broken links and fuzzy low res images. I was overall very disappointed with this product. especially because it was so highly rated and not free. I felt like I kept putting in a lot of effort just to re-do all my work all the time.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 5.0/10

Kelsey C.
Branche: Non-Profit-Organisation Management
Untern. Größe: 51-200 Mitarbeiter
Übersetzen auf: Deutsch
Übersetzen auf: Deutsch

Hootsuite

Täglich für Mehr als 1 Jahr genutzt
Bewertet am 9.6.2020
Quelle der Bewertung: Capterra

Overall, I love Hootsuite. It's easy to use, easy to integrate, and really solves a lot of problems that social media managers face every day.

Vorteile

Hootsuite is the must-have tool for social media managers that want to utilize their time more efficiently, gain analytics on your messages and audience, and interact with the public more frequently to grow your audience. Hootsuite is a great tool and I would recommend it for anyone who uses social media on a professional level. It allows you to track hashtags, schedule messages, gain insights into which messages are more popular, and learn about your audience.

Nachteile

I would say the thing that I like least about Hootsuite is the limitation on streams that you can have. They also have different levels of payments which allow for more possibilities, but they can get a little complicated to decipher which is right for you. My organization went back and forth between the paid and free trials a couple of times in a year because we couldn't exactly decide which would be the best for us so I recommend doing some research into all the capabilities that come with the different levels before committing.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Nutzerempfehlung
8,2/10
Basierend auf 2.511 Benutzerbewertungen
Vergleiche Nutzerempfehlungen mit Alternativen
Mit Alternativen vergleichen

Hootsuite Preis

Hootsuite Preis

Beginnt ab
29,00 $/Monat
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
4,2/5
Basierend auf 2.511 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
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Hootsuite Funktionen

Hootsuite Funktionen

A/B-Tests
API
Aktivitäts-Dashboard
Anpassbare Vorlagen
Automatische Benachrichtigungen
Berichterstattung und Statistik
Content-Management
Daten-Import / -Export
Drag-and-Drop-Oberfläche
E-Mail-Marketing
Echtzeit-Analytik
Engagement-Analytik
Integration von Dritten
Kampagnen-Segmentation
Kampagnenanalyse
Kampagnenmanagement
Kundenspezifisches Branding
Multichannel-Marketing
Social-Media-Integration
Überwachung
Funktionen
4,2/5
Basierend auf 2.511 Benutzerbewertungen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen

Kategorien

Zusätzliche Informationen für Hootsuite

Zusätzliche Informationen für Hootsuite

Schlüssel-Features von Hootsuite

  • Automatische Inhaltsplanung
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Interessenvertretung der Mitarbeiter
  • Lieferung optimieren
  • Mehrere Netzwerke in einem Schritt aktualisieren
  • Social Analytics-Berichte
  • Verwalten mehrerer Teilnehmer

Hootsuite Häufig gestellte Fragen

Hootsuite Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Hootsuite.

F. Welche Preispläne bietet Hootsuite an?

Hootsuite bietet folgende Kostenpläne an:

Beginnt ab: 29,00 $/Monat

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von Hootsuite?

Hootsuite bietet die folgenden Funktionen:

  • Automatische Inhaltsplanung
  • Interessenvertretung der Mitarbeiter
  • Erwähnungen der eigenen Marke verfolgen und entsprechende Schlüsse ziehen
  • Verwalten mehrerer Teilnehmer
  • Lieferung optimieren
  • Social Analytics-Berichte
  • Mehrere Netzwerke in einem Schritt aktualisieren

F. Wer sind die typischen Nutzer von Hootsuite?

Hootsuite hat die folgenden typischen Kunden:

Kleine Unternehmen, Großunternehmen, Öffentliche Verwaltung, Non-Profit, Freie Mitarbeiter, Mittlere Unternehmen

F: Welche Sprachen werden von Hootsuite unterstützt?

Hootsuite unterstützt die folgenden Sprachen:

Niederländisch, Englisch, Französisch, Deutsch, Italienisch, Japanisch, Polnisch, Portugiesisch, Spanisch, Türkisch

F. Welche Preispläne bietet Hootsuite an?

Hootsuite hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt Hootsuite mobile Geräte?

Hootsuite unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Hootsuite?

Hootsuite kann in folgende Anwendungen integriert werden:

Batchbook, Bitium, Brandwatch, Constant Contact, Influitive, Kapost, Locowise, LoginRadius, Nimble, Zendesk

F. Welche Varianten der Kundenbetreuung bietet Hootsuite an?

Hootsuite bietet folgende Optionen für Kundensupport:

Online-Support, Wissensdatenbank, Häufig gestellte Fragen, Telefon-Support, Video-Anleitungen