Über HubSpot Marketing Hub

HubSpot ist eine All-in-One-Marketing-Plattform, die eine Vielzahl von Funktionen und Fähigkeiten abdeckt. Die Software kann verwendet werden, um alle deine Online-Marketing-Aktivitäten wie Blogging, E-Mail-Marketing und Social-Media-Marketing durchzuführen, zu verfolgen und zu messen. Du kannst HubSpot auch verwenden, um Startseiten und Calls-to-Action zu erstellen sowie SEO-Tipps zu erhalten. Darüber hinaus fungiert HubSpot als Content Management System (CMS), mit dem du deine Website-Inhalte aktualisieren, für die Suche optimieren und für Mobilgeräte anpassen kannst. Du kannst das Smart Content-Tool sogar verwenden, um deine Website für jeden Besucher zu personalisieren.

Preisoptionen ab:

$ 45,00/Monat

  • Kostenlose Version
  • Gratis Testen
  • Abonnement

Die 5 Top-Alternativen zu HubSpot Marketing Hub

Geräte

Unternehmensgröße

S M L

Märkte

Australien, Belgien, Brasilien, Kanada, China, Deutschland, Dänemark, Spanien, Finnland, Frankreich, Vereinigtes Königreich, Sonderverwaltungsregion Hongkong, Irland, Indien, Japan, Mexiko, Malaysia, Niederlande, Norwegen, Neuseeland, Philippinen, Schweden, Singapur, Vereinigte Staaten

Unterstützte Sprachen

Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch

Preisoptionen ab:

$ 45,00/Monat

  • Kostenlose Version
  • Gratis Testen
  • Abonnement

Die 5 Top-Alternativen zu HubSpot Marketing Hub

Bilder

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Funktionen

Gesamtzahl der Funktionen von HubSpot Marketing Hub: 105

  • AB-Tests
  • API
  • Abonnenten-Management
  • Aktivitäts-Dashboard
  • Alarmfunktion / Benachrichtigungen
  • Analytik / ROI-Verfolgung
  • Angebot in sozialen Medien
  • Anpassbare CTAs
  • Anpassbare Formulare
  • Anpassbare Vorlagen
  • Automatische Antworten
  • Automatisiertes Veröffentlichen
  • Bearbeiten in Echtzeit
  • Benutzer-Management
  • Berichterstattung / Analyse
  • Berichterstattung und Statistik
  • Bildbibliothek
  • CAN SPAM-Compliance
  • CRM
  • Content-Management
  • Dashboard
  • Daten-Import / -Export
  • Drag-and-Drop
  • Drip-Kampagnen
  • Drittanbieter-Integration
  • Dynamische Inhalte
  • E-Mail Marketing
  • E-Mail-Management
  • E-Mail-Tracking
  • E-Mail-Vorlagen
  • Ereignisgesteuerte Aktionen
  • Etikettierung
  • Filesharing
  • Formular-Generator
  • Für kleine Unternehmen
  • Google Analytics Integration
  • Gruppenbuchung
  • Individuelle Anpassung
  • Inhalt-Bibliothek
  • Kalenderverwaltung
  • Kampagnen-Segmentation
  • Kampagnen-Tracking
  • Kampagnenanalysen
  • Kampagnenmanagement
  • Kampagnenplanung
  • Kampagnenplanung
  • Kanalzuordnung
  • Keyword Monitoring
  • Keyword-Recherche Tools
  • Klick-Tracking
  • Kontakt-Datenbank
  • Kontaktmanagement
  • Konversion-Tracking
  • Konversionsraten-Optimierung
  • Kundenbefragungen
  • Kundensegmentierung
  • Lead Segmentierung
  • Lead-Datenbank-Integration
  • Lead-Distribution
  • Lead-Erfassung
  • Lead-Generierung
  • Lead-Pflege
  • Lead-Qualifizierung
  • Lead-Verifizierung/-Validierung
  • Leadmanagement
  • Leistungskennzahlen
  • Link-Management
  • Listen-Management
  • Marketing-Automatisierung
  • Mehrere Kampagnen
  • Mobil-ootimierte E-Mails
  • Moderation
  • Multichannel-Marketing
  • Multivariate Tests
  • Nachterminierung
  • Pipeline-Management
  • Planungs-Tools
  • Post-Management
  • Rollen-basierte Genehmigung
  • SEO-Management
  • SSL-Sicherheit
  • Segmentierung
  • Social Marketing
  • Social Media-Überwachung
  • Social Performance Management
  • Social-Media-Integration
  • Soziale Werbung
  • Spam-Blockierung
  • Stichwort-Nachverfolgung
  • Suchen / filtern
  • Suchmaschinen-Marketing
  • Verwaltung mehrerer Konten
  • Visuelle Analytik
  • Vorlagen-Management
  • WYSIWYG-Editor
  • Web-Formulare
  • Web-Traffic-Berichterstattung
  • Website-Analytik
  • Website-Management
  • Websitebesucher-Nachverfolgung
  • Werkzeuge zur Zusammenarbeit
  • Wettbewerbsanalyse
  • Wirtschaftsprüfung-Management
  • Zielseiten / Web-Formulare
  • reaktionsfähig

Alternativen

Marketo Engage

4,2
Nr. 1 Alternative zu HubSpot Marketing Hub
Marketo® bietet eine einfach zu bedienende, leistungsfähige und komplette Marketing-Software-Plattform, die sowohl...

Pardot

4,1
Nr. 2 Alternative zu HubSpot Marketing Hub
Pardot von Salesforce ist eine Marketing-Automation-Lösung, die die Lücke zwischen Vertriebs- und Marketingteams...

Salesforce Sales Cloud

4,4
Nr. 3 Alternative zu HubSpot Marketing Hub
Salesforce Sales Cloud ist eine cloudbasierte CRM-Anwendung von Salesforce. Sales Cloud hilft Vertriebsteams, Deals...

Mailchimp

4,5
Nr. 4 Alternative zu HubSpot Marketing Hub
MailChimp ist eine Marketing Automation-Plattform, mit der Nutzer E-Mail- und Anzeigenkampagnen mit E-Mail-Vorlagen,...

Nutzerbewertungen

Gesamtbewertung

4,5 /5
(4 546)
Preis-Leistungs-Verhältnis
4,2/5
Funktionen
4,4/5
Bedienkomfort
4,3/5
Kundenbetreuung
4,4/5

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5 von 4 546 Bewertungen angezeigt
Aaron R. Aaron R.
Gesamtbewertung
  • Branche: Groߟhandel
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Great Now, and Getting Better Faster Than Any Other Competitor

Bewertet am 19.9.2021

With Hubspot, we were trying to get all our marketing in once place to help keep from creating a...

With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Vorteile

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Nachteile

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

In Betracht gezogene Alternativen

Bronto Marketing Platform, Pardot, Dynamics 365, Klaviyo und NetSuite

Warum HubSpot Marketing Hub gewählt wurde

Needed to be able to deploy campaigns, and changes quicker, at high quality.

Zuvor genutzte Software

Mailchimp und Capsule

Gründe für den Wechsel zu HubSpot Marketing Hub

The product was great, and it was clear their team understood our goals and needs.
Kevin A. Kevin A.
Gesamtbewertung
  • Branche: Medienproduktion
  • Untern. Größe: 11-50 Mitarbeiter
  • Wöchentlich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 7.0 /10

Not Just Your Average Marketing Software

Bewertet am 7.9.2021

Well for all experience of HubSpot was a little scary at first. But after doing some tutorials and...

Well for all experience of HubSpot was a little scary at first. But after doing some tutorials and even actually emailing some questions I had they were very helpful. I found myself extra subscribing to their newsletter with new updates that they gave and new tips and tricks and how to manage everything through in HubSpot.

Vorteile

I find myself using the software way more than I want to but in a good way. Between email and lead management and having all of that in one it makes it a really easy software to check my leads and potential clients. This is saved me tons of time and lots of headache with Google drive or other software that's more static.

Nachteile

With all good things there it does come a price barrier where I hit a certain point where I need to start paying for it. I found myself doing that with HubSpot. I want to do more but I'm very limited in the access I've been so that is definitely a negative

Sebastian C. Sebastian C.
Gesamtbewertung
  • Branche: Informationstechnologie & -dienste
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 10.0 /10

Great functionalities and user friendly

Bewertet am 12.10.2021

It's a great platform, and even if I have to use other platforms for social media, it still makes...

It's a great platform, and even if I have to use other platforms for social media, it still makes everything easier overall. I'm quite happy with how it works and it's important to say that they're also continuously making improvements and corrections to the platform.

Vorteile

For email, automations, landing pages and lead gen initiatives it's possibly the best platform out there that's also team friendly and very easy to use. The customer service is amazing too, if you're stuck with anything you'll get a reply and a quick solution almost immediately. You really do feel actually supported as a client and user.

Nachteile

The only downside is that their social media features are quite lacking, unfortunately. I still have to use third-party platforms for scheduling and managing social media content because HubSpot only supports very basic functionalities.

Verifizierter Rezensent
Gesamtbewertung
  • Branche: Verlagswesen
  • Untern. Größe: 51-200 Mitarbeiter
  • Täglich für Mehr als 2 Jahre genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 3.0 /10

A decent tool for marketing automation with a few key issues

Bewertet am 21.6.2018

Hubspot is a good tool to start learning about marketing automation or if you are a small company...

Hubspot is a good tool to start learning about marketing automation or if you are a small company with few leads to store. It is a visually appealing platform with some interesting functionality. The social media advanced scheduling option is one of the best features as is the ability to make easy landing pages. For basic marketing needs, this is a decent option. For larger companies with more complex needs, Hubspot has many issues that will impact speed and productivity.

Vorteile

The customer service team is excellent and there is a handy chat function so you don't have to wait on an email response. For social media, you can schedule posts months in advance and view your marketing activities as a monthly calendar. Landing pages are also easy and quick to set up. This is a great tool for smaller organizations with limited contacts or leads to store who need basic marketing support.

Nachteile

The company continues to make unnecessary updates with little notice that often seems to decrease the functionality of the tool until the changes are reversed. Email is very difficult to use as the template you set up views very differently across multiple popular email platforms (to be fair, this is likely an issue with any email automation software). You also have to change your template in a different view pane from your actual email so you're constantly switch back and forth between views for very minor changes. The simplest spacing adjustment takes forever. However, the contact database portion of Hubspot is where we have the most trouble as it's hard to sort and group leads with any way other than by making smart lists or using personas. Your database will get messy fast and there's very little way to clean it if you are a large company which means over time you will be paying for useless leads in your system you cannot find and eliminate.

Juan M. Juan M.
Gesamtbewertung
  • Branche: Marketing & Werbung
  • Untern. Größe: 11-50 Mitarbeiter
  • Täglich für Mehr als 1 Jahr genutzt
  • Quelle der Bewertung

Gesamtbewertung

  • Preis-Leistungs-Verhältnis
  • Bedienkomfort
  • Kundenbetreuung
  • Weiterempfehlungsquote 8.0 /10

Great marketing tool for SMB

Bewertet am 14.8.2021

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a...

Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Vorteile

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom.
It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software.
Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Nachteile

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations.
Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow.
Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

In Betracht gezogene Alternativen

Zoho CRM, Marketo Engage und Pipedrive

Warum HubSpot Marketing Hub gewählt wurde

Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Zuvor genutzte Software

Nimble

Gründe für den Wechsel zu HubSpot Marketing Hub

Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.
5 von 4 546 Bewertungen angezeigt Alle Bewertungen

HubSpot Marketing Hub Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über HubSpot Marketing Hub.

HubSpot Marketing Hub bietet folgende Kostenpläne an:

  • Beginnt ab: $ 45,00/Monat
  • Preismodell: Kostenlose Version, Abonnement
  • Gratis Testen: Verfügbar

HubSpot Marketing Hub hat die folgenden typischen Kunden:

Selbstständig, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

HubSpot Marketing Hub unterstützt die folgenden Sprachen:

Deutsch, Englisch, Französisch, Japanisch, Portugiesisch, Spanisch

HubSpot Marketing Hub unterstützt die folgenden Geräte:

HubSpot Marketing Hub kann in folgende Anwendungen integriert werden:

AWeber, Accelo, Act!, ActiveDEMAND, Acuity Scheduling, AdRoll, Aircall, Alchemer, AllClients, Apptivo, AskNicely, Atomic AI, Attribution, Automate.io, Azuqua, Batchbook, Bedrock Data, Benchmark Email, Bevy, BigCommerce, BigContacts, Bitrix24, BrightInfo, Brightcove, BuiltWith, Calendly, CallRail, Campaign Monitor, Capsule, Ceros, Chamaileon, ChannelMix, Chargebee, CircleLoop, ClearVoice, ClientPoint, Clio, CompanyHub, ConnectWise Manage, Constant Contact, Contactually, Copper, Creatio CRM, Cyfe, DataHero, Databox, Datanyze, Debitoor, Direct Mail, Drift, Dropbox Business, EZ Texting, Ease, Efficy CRM, Emma, Eventbrite, Facebook for Business, Forecast, FreshBooks, Freshsales, Front, FullContact, GetAccept, GetResponse, GetSiteControl, Gmail, GoToWebinar, Google Calendar, Google Contacts, Google Drive, Google Forms, Gravity Forms, Groove, Grow, HelloSign, HelloSign CMS, Help Scout, Highrise, Hotjar, HubSpot CRM, HubSpot Sales Hub, Hustle, Infer, Insightly, Instapage, Intercom, Invoca, Join.Me, Jotform, Justuno, Keap, Kissmetrics, Kixie PowerCall, Klipfolio, Kustomer, Lately, LeadDyno, LeadGnome, LeadMaster, Leadcamp, Leadfeeder, Leadjet, Leadpages, LeadsBridge, Less Annoying CRM, LinkedIn for Business, LiveChat, LiveHelpNow, Livespace, Livestorm, Lucky Orange, Magento Commerce, MailUp, Mailchimp, MailerLite, ManyChat, Marketo Engage, Membrain, Microsoft 365, Microsoft Excel, Microsoft Outlook, Missive, Mojo Help Desk, Myphoner, NetSuite, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, Outgrow, Outreach, PandaDoc, Pardot, PayPal, Paycove, PersistIQ, PhoneBurner, PhoneWagon, Pipedrive, Pipeline, Pipeliner CRM, Plannuh, Podio, PowToon, Privy, Propeller CRM, Proposify, Pure Chat, QuarterOne, QuickBooks Online Advanced, Quuu Promote, Qwilr, RESULTS.com, Recurly, Robly, Sage Business Cloud, SalesSeek, Salesflare, Salesforce Marketing Cloud, SalesforceIQ, Salesmate, ScheduleOnce, Semrush, SendGrid, Sendinblue, SharpSpring from Constant Contact, Shopify, Sigstr, Skyvia, Slack, Slemma, SlideShare, Smartling, SnapApp, SnapEngage, Stitch, Stripe, SugarCRM, Sumo, SurveyMonkey, Survicate, TIBCO Scribe Online, TINT, Taboola, Teamgate, Teamleader, Teamwork, Teamwork Desk, Toky, TractionNext, Tray.io, Trello, Trujay, Typeform, Uberflip, Unbounce, Vidyard, Viewbix, Vtiger CRM, Webflow, Weclapp, Wishpond, Wistia, WooCommerce, Woopra, WordPress, Workbooks, WorkflowMax, Workplace by Facebook, Wrike, Wufoo, Xero, YouCanBook.me, Zapier, ZenDesk Chat, Zendesk, Zendesk Sell, Zoho Analytics, Zoho Books, Zoho CRM, Zoho Forms, Zoho Invoice, Zoho Recruit, Zoom Meetings, amoCRM, dotdigital Engagement Cloud, dotloop, inboundli, monday.com, noCRM.io

HubSpot Marketing Hub bietet folgende Optionen für Kundensupport:

E-Mail/Helpdesk, FAQ/Forum, Wissensdatenbank, Telefon-Support, 24/7 Live-Support, Chat

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