Ongage

The greates thing in Ongage is the feature to manage multiple SMTP providers for email marketing. I didn't see any comparable software in the market with such feature.

This is a must for several markets where email marketing is more about deliverability than marketing. You can easily setup dozens of drip campaigns to be sent with two, three SMTP providers each for the specific ISP, for example, Gmail with SMTP #1, Hotmail with SMTP #2, etc for every single drip campaign.

Ongage also has many useful features in database segmentation, drip campaigns management, analytics, and reports. All of that makes complex things much easier to manage.

I am very waiting for the moment when Ongage will allow to group ISPs with different domains but the same company, e.g. Hotmail.de + Hotmail.com + Outlook or Yahoo + AOL, etc.

This is exactly the product we needed to grow our email program. The functionality of A/B testing and WYSIWYG edit to create dynamic templates was not only easy to use, but absolutely crucial. Having built-in analytics is also something we use every day to help optimize our programs. Customer support is also attentive, reliable and quick. I know when I submit a ticket, I'm going to get a thoughtful response that will get me where I need to go.

Integration was pretty easy but there are a couple things we'd like to see:
segment growth over time so we can monitor in the platform how are segments are growing/decreasing
a summary of a/b tests showing the results of the winner and loser so we can see the difference . we can see this in realtime but would like to be able to get this information for tests run early in the morning when we don't have eyes on it

This software provides a "hub" for your email marketing list and can connect to multiple different email service providers. Managing sends through multiple service providers is easy in Ongage. Their platform supports complex list segmentation, incremental campaign deployment, and split-testing.

Their support is top-notch, responding quickly to issues, comprehensive resolutions, and provides easy-to-understand descriptions of challenges. We've used multiple vendors over the years but Ongage is the only one where we've seen requested changes implemented directly into the product. Ranging from minor, cosmetic, changes to gigantic "export all send/open/click contact activity as a CSV from the web interface". It's nice to partner with a company who listens to their customers.

Their API is robust and we've never had trouble getting the information we need out of their system.

The cost can be prohibitive for smaller companies and the combination of Ongage plus sending service can be an increase to the cost-per-send when compared to an "out of the box" email service provider.

Their segmentation tool is complex. This is great for flexibility but can be difficult for new users to grasp (especially with multiple nested groups of logic).