SplitMetrics Acquire

Hauptvorteile von SplitMetrics Acquire

See the full funnel

Aggregate data, get a full-funnel view and go down with deep analytics to know the exact value generated by each keyword and campaign and make data-driven decisions.
● Get seamless integration with your MMP tracker (including custom ones) with an in-built solution in the platform.
● Attribute your custom data from internal BI easily and flexibly (including historical data).
● Track revenue generated by each event and keyword and see results in one Ads Manager dashboard.
● Analyze performance across all app levels, including ad variations based on custom product pages, with custom metrics, and even micro-conversions. ( in-built integration with the Adjust tracker. )
● Let the platform piece together different data formats for you and eliminate the need to manually adjust multiple sheets and tables.
● Tailor reports to your needs by creating custom columns and using custom formulas.
● Identify major trends easily by seeing the results in charts and figures in your Ads Manager.

Get smart suggestions and insights

Get your hands on the Insightful solutions of SplitMetrics Acquire platform to know the competitive market, set the goals smartly and optimize towards them.
● Set ROAS/CPA as your goal for more profitable campaign optimization.
● Get aggregated bid suggestions from both Apple Search Ads and SplitMetrics AI algorithms.
● Track your and competitors’ share of voice, keyword search popularity.
● Track the effect that Apple Search Ads campaigns have on your app’s organic ranking.
● Identify the slack market capacity for growing your app presence.

Automate the workflow and scale

Cut the routine and speed up the account management process by delegating the manual work of 10+ UA managers to SplitMetrics Acquire automation solutions.
● Set up 200+ automation rules to automatically react to any spikes, gaps or daily budget reach, or get custom alerts.
● Automatically bid up high performing keywords and avoid overspending on underperforming ones.
● Keep all the automatic changes under control by tracking your rules in the log.
● Filter, pause and change keywords, ad groups, campaigns and automation rules in bulk.
● Manage 1,000 as easily as 10 - upload the lists, move across ad groups, and change the match type and bids.

Grow your expertise

Get support and grow your own expertise managing Apple Search Ads with the help of an expert team. SplitMetrics was the first Apple Search Ads management platform in 2017 and has been maintaining the Apple Search Ads-centric approach since then.
● Be hand-guided by our team while onboarding, integrating your MMP and setting at ready for smooth Apple Search Ads management.
● Get insights and ideas from the best practices shared by top world app publishers and marketers.
● Get priority access to industry benchmarks retranslating data of 1M+ users tracked.
● Grow your expertise with the Apple Search Ads course and certification designed by our expert team.