Salesforce Marketing Cloud

Salesforce Marketing Cloud

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4.1/5 (235 Bewertungen)

Salesforce Marketing Cloud Übersicht

Salesforce Marketing Cloud wurde entworfen, alle möglichen E-Mails zu senden, von Batch-Emails bis hin zu komplett personalisierten und ereignisgesteuerten E-Mails mit prädiktivem Inhalt

Preis

Beginnt ab
N/A
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

Geräte

Unternehmensgröße

K
M
G

Märkte

Asien, Australien, Brasilien, Kanada, China und 5 weitere , Europa, Deutschland, Indien, Japan, Lateinamerika

Unterstützte Sprachen

Chinesisch (vereinfacht), Chinesisch (traditionell), Tschechisch, Dänisch, Niederländisch und 16 weitere , Englisch, Finnisch, Französisch, Deutsch, Ungarisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Spanisch, Schwedisch

Salesforce Marketing Cloud Bewertungen

Gesamtbewertung
4.1/5
80% Positive Bewertungen
92
Ausgezeichnet
97
Sehr gut
34
Durchschnitt
6
Gering
6
Schlecht
Brad K.
Mit Google übersetzen

Robust CRM!!!

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 14.3.2018
Quelle der Bewertung: SoftwareAdvice

SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Vorteile

I’ve spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I’ve worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Nachteile

This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Bill H.
Mit Google übersetzen

Marketing Cloud is the optimal integration for our Salesforce-powered website

Täglich für 6-12 Monate genutzt
Bewertet am 16.1.2018
Quelle der Bewertung: SoftwareAdvice

We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Vorteile

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it.
The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Nachteile

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are:
- Some of the most costly software that accomplishes the same tasks as other platforms
- Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform.

If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

8.0/10
Mit Google übersetzen

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 2.5.2018
Quelle der Bewertung: Capterra

After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

Vorteile

The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Nachteile

The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

6.0/10
Jamie M.
Mit Google übersetzen

A heavy hitter, but work to be done in UX

Täglich für Mehr als 1 Jahr genutzt
Bewertet am 10.1.2018
Quelle der Bewertung: SoftwareAdvice

Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Vorteile

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Nachteile

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

7.0/10
Chaplin M.
Mit Google übersetzen

Salesforce,

Täglich für 1-5 Monate genutzt
Bewertet am 14.3.2018
Quelle der Bewertung: SoftwareAdvice

Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Vorteile

The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software.
* Effective Cost
* Time-Saving Ability
* Support
* Ease of Use and Training Availability
* Extensible by Nature
* Incentives to Sales Employees

Nachteile

Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data.
From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote

10.0/10

Salesforce Marketing Cloud Preis

Beginnt ab
N/A
Preisoptionen
Kostenlose Testversion
Abonnement
Preis-Leistungs-Verhältnis

Salesforce Marketing Cloud Funktionen

  • A/B-Tests
  • API
  • Anpassbare Vorlagen
  • Drag-and-Drop-Oberfläche
  • Echtzeit-Daten
  • Engagement-Analytik
  • Kampagnenanalyse
  • Kampagnenmanagement
  • Multichannel-Marketing
  • Überwachung

  • Aktivitäts-Dashboard
  • Automatische Benachrichtigungen
  • Berichterstattung und Statistik
  • Content-Management
  • Daten-Import / -Export
  • Echtzeit-Analytik
  • Integration von Dritten
  • Kundenspezifisches Branding
  • Social-Media-Integration
  • Social-Network-Marketing

Zusätzliche Informationen für Salesforce Marketing Cloud

Schlüssel-Features von Salesforce Marketing Cloud

  • 1: 1 Inhalt-Personalisierung
  • A / B und zufällige Split-Tests
  • CRM und Cross-Channel-Integration
  • Drag-and-Drop-Segmentierung
  • Generiere Kundenerfahrung
  • Kundenerfahrung-Management
  • Lead-Erfassung
  • MMS und SMS
  • Nachrichten für jeden Schritt der Kundenerfahrung
  • Profil-Filterung
  • Prädiktive Intelligenz
  • Umfassende Echtzeit-Verfolgung und Berichterstattung
  • Vorgefertigte Vorlagen und Themen
  • Ziele setzen & verfolgen
  • Zustellbarkeit-Tools

Salesforce Marketing Cloud Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Salesforce Marketing Cloud.

F. Welche Preispläne bietet Salesforce Marketing Cloud an?

Salesforce Marketing Cloud bietet folgende Kostenpläne an:

Preismodell: Abonnement

Kostenlose Testversion: Nicht verfügbar

F. Was sind die Hauptfunktionen von Salesforce Marketing Cloud?

Salesforce Marketing Cloud bietet die folgenden Funktionen:

  • 1: 1 Inhalt-Personalisierung
  • A / B und zufällige Split-Tests
  • CRM und Cross-Channel-Integration
  • Umfassende Echtzeit-Verfolgung und Berichterstattung
  • Generiere Kundenerfahrung
  • Kundenerfahrung-Management
  • Zustellbarkeit-Tools
  • Drag-and-Drop-Segmentierung
  • Ziele setzen & verfolgen
  • Lead-Erfassung
  • MMS und SMS
  • Nachrichten für jeden Schritt der Kundenerfahrung
  • Vorgefertigte Vorlagen und Themen
  • Prädiktive Intelligenz
  • Profil-Filterung

F. Wer sind die typischen Nutzer von Salesforce Marketing Cloud?

Salesforce Marketing Cloud hat die folgenden typischen Kunden:

Großunternehmen, Mittlere Unternehmen, Kleine Unternehmen

F: Welche Sprachen werden von Salesforce Marketing Cloud unterstützt?

Salesforce Marketing Cloud unterstützt die folgenden Sprachen:

Chinesisch (vereinfacht), Chinesisch (traditionell), Tschechisch, Dänisch, Niederländisch, Englisch, Finnisch, Französisch, Deutsch, Ungarisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Spanisch, Schwedisch

F. Welche Preispläne bietet Salesforce Marketing Cloud an?

Salesforce Marketing Cloud hat folgende Preismodelle:

Abonnement

F. Unterstützt Salesforce Marketing Cloud mobile Geräte?

Salesforce Marketing Cloud unterstützt die folgenden Geräte:

iPhone, iPad

F. Mit welchen anderen Applikationen integriert Salesforce Marketing Cloud?

Salesforce Marketing Cloud kann in folgende Anwendungen integriert werden:

Bitium, ClickTale, CustomShow, Emma, Instapage, Kapost, Pipeliner CRM, Shipwire, SurveyGizmo, Workfront

F. Welche Varianten der Kundenbetreuung bietet Salesforce Marketing Cloud an?

Salesforce Marketing Cloud bietet folgende Optionen für Kundensupport:

Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen