--- description: Ausführliche Erfahrungsberichte zu Salesforce Marketing Cloud mit detaillierten Infos zu Funktionen, Preisen und Bewertungen. Verschaff dir einen schnellen Überblick zu Benutzerfreundlichkeit, Vor- und Nachteilen & vergleiche Salesforce Marketing Cloud dank GetApp Austria mit ähnlichen Produkten. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Salesforce Marketing Cloud Erfahrungen, Kosten & Bewertungen | GetApp Österreich 2026 --- Breadcrumb: [Startseite](/) > [Kampagnenmanagement Tools](/directory/304/campaign-management/software) > [Salesforce Marketing Cloud](/software/607/salesforce-marketing-cloud) # Salesforce Marketing Cloud Canonical: https://www.getapp.at/software/607/salesforce-marketing-cloud Seite: 1 / 22\ Zurück: [Nächste Seite](https://www.getapp.at/software/607/salesforce-marketing-cloud?page=2) > Lerne Salesforce Marketing Cloud kennen, die führende Marketinglösung, um Kundenbindung zu verbessern. > > Bewertung: **4.2/5** von 529 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.2/5** | 529 Nutzerbewertungen | | Bedienkomfort | 3.8/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 3.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Salesforce - **Region**: San Francisco, USA - **Gegründet**: 2003 ## Gewerblicher Kontext - **Startpreis**: € 25,00 - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Android (mobil), iPhone (mobil), iPad (mobil) - **Unterstützte Sprachen**: Chinesisch, Chinesisch (traditionell), Deutsch, Dänisch, Englisch, Finnisch, Französisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Niederländisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Tschechisch, Ungarisch - **Verfügbare Länder**: Australien, Belgien, Brasilien, China, Deutschland, Dänemark, Finnland, Frankreich, Indien, Indonesien, Irland, Israel, Italien, Japan, Kanada, Malaysia, Mexiko, Niederlande, Norwegen, Philippinen und 14 weitere ## Funktionen - A/B Testing - AI Copilot - API - Abonnenten-Management - Ad-hoc-Berichterstattung - Aktivitäts-Dashboard - Aktivitäts-Verfolgung - Alarmfunktion / Benachrichtigungen - Analyse Tools - Angebot in sozialen Medien - Anpassbare Berichte - Anpassbare CTAs - Anpassbare Felder - Anpassbare Formulare - Anpassbare Vorlagen - Archivierung & Aufbewahrung - Asset Lifecycle Management - Audiodatei-Management - Automatisiertes Veröffentlichen - Autoresponders ## Integrationen (7 insgesamt) - Adobe Workfront - LinkedIn for Business - Meta for Business - Salesforce Sales Cloud - Shopify - Twitter/X - Vidyard ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - 24/7 Live-Support - Chat ## Category - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) ## Ähnliche Kategorien - [Kampagnenmanagement Tools](https://www.getapp.at/directory/304/campaign-management/software) - [E-Mail Marketing Software](https://www.getapp.at/directory/307/email-marketing/software) - [Marketing Automation Tools](https://www.getapp.at/directory/308/marketing-automation/software) - [Sales Force Automation Software](https://www.getapp.at/directory/338/sales-force-automation/software) - [Lead Management Software](https://www.getapp.at/directory/339/lead-management/software) ## Alternativen 1. [Brevo](https://www.getapp.at/software/91466/brevo) — 4.6/5 (3445 reviews) 2. [Mailchimp](https://www.getapp.at/software/8268/mailchimp) — 4.5/5 (17603 reviews) 3. [ActiveCampaign](https://www.getapp.at/software/2348/activecampaign) — 4.6/5 (2561 reviews) 4. [MailerLite](https://www.getapp.at/software/10156/mailerlite) — 4.7/5 (2259 reviews) 5. [Constant Contact](https://www.getapp.at/software/90578/constant-contact) — 4.3/5 (2923 reviews) ## Nutzerbewertungen ### "For sales and marketing operations, this is a highly valuable tool." — 4.0/5 > **Manuel** | *30. Juni 2022* | Unterhaltung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: Since it allows you to manage all sales data and customer data, and it is compatible with other collaborative tools, it gets a five for its ease of use. Responsibilities and data in sales and marketing have become easier to handle. In other words, productivity has increased while work procedures have decreased. In the future, I'd like to continue using it. Appropriate for CRM software. Other utilities can be accessed via links. The interface that is easy to utilize. A little forethought will save you from many headaches. > > **Nachteile**: Needs a good deal of technical expertise. Has a long learning curve Aspects of operation, a little foresight will save you a lot of headaches. > > Very powerful MA software with a large variety of features However, to master it, you'll need employees who possess the essential technical skills. As a result of CRM measures, it will be able to target specific consumers, which is impossible with mass advertising. A connection to other databases made it possible to use the data internally. Each customer category's LTV has increased. Additionally, we were able to boost email open rates as a result of this and conduct successful marketing. ----- ### "SFMC is a great tool\!" — 5.0/5 > **Verifizierter Rezensent** | *16. Oktober 2023* | Finanzdienstleistungen | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists. > > **Nachteile**: The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder. > > Overall the experience is great. Support is great and quick and it works great for more complex campaigns. ----- ### "Terrible product, terrible support" — 1.0/5 > **Verifizierter Rezensent** | *7. Juli 2018* | Internet | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them. > > **Nachteile**: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system. ----- ### "Top Sales Management Software" — 4.0/5 > **Jennifer** | *24. August 2023* | Krankenhausversorgung & Gesundheitswesen | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue. > > **Nachteile**: More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated. > > Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications. ----- ### "This tool helps lead creation and marketing analysis" — 5.0/5 > **Denise** | *6. Februar 2023* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The first thing you'll notice is how great the UI is. In all honesty, I have never struggled too much with grasping the system or procedure. The availability of customization options is also excellent. > > **Nachteile**: It's on the pricier end of the scale, and getting the complete team up and running is a significant drain on our resources, but other than that, everything seems OK and is the greatest product around. > > Marketing, customer service, identifying problems, and finding solutions are all key to improving your company. Successfully launching campaigns and promoting products from this vantage point is a huge boon. ----- Seite: 1 / 22\ Zurück: [Nächste Seite](https://www.getapp.at/software/607/salesforce-marketing-cloud?page=2) ## Links - [Auf GetApp anzeigen](https://www.getapp.at/software/607/salesforce-marketing-cloud) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Strukturierte Daten