Pardot
Salesforce B2B-Marketing-Automation für Marketing und Vertrieb
4,1 /5 (540 Bewertungen) Eine Bewertung schreibenPardot Übersicht
Was ist Pardot?
Pardot: B2B Marketing Automation auf dem laut Hersteller führenden CRM. Mit Pardot können Marketing- und Vertriebsteams zusammenarbeiten, um Leads zu finden und zu fördern, mehr Geschäfte abzuschließen und die Kapitalrendite zu maximieren.
Das Lead-Management von Pardot bietet CRM-Integration, E-Mail-Marketing, Lead-Pflege, Lead-Scoring und ROI-Berichterstattung, damit Marketing- und Vertriebsteams zusammenarbeiten können, um Vertriebsleads zu generieren und zu qualifizieren, Verkaufszyklen zu verkürzen und den Marketing-ROI zu verfolgen.
Verfolge alle Interaktionen von Interessenten auf deiner Website, von Downloads bis hin zu Seitenaufrufen, und bewerte die potenziellen Kund*innen anhand von dir festgelegten Parametern. Mit automatisierter Lead-Pflege und Echtzeit-Verkaufswarnungen haben deine Vertriebsmitarbeiter*innen mehr Zeit für andere Dinge. So können sie ihre Zeit priorisieren. Messe dann den wahren ROI deiner Marketingaktivitäten mit Closed-Loop-Berichterstattung.
Beschleunige die Pipeline, steigere deinen Umsatz und passe Marketing und Vertrieb mit der Marketingautomatisierung von Pardot an.
Für weitere Informationen rufe die Website des Herstellers auf.
Pardot Übersicht
Kosten
Preisoptionen
Pardot Funktionen
Medien




Pardot Bewertungen
Pardot Bewertungen
Pardot delivers on promises
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
The best Marketing Automation tool out there!
The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Pardot is a good automation tool when connected to Salesforce
My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.
Bite the bullet and invest in a better tool
Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Pardot is perfect for marketing from Salesforce CRM
Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.
Vergleiche die Gesamtbewertung mit Alternativen
Mit Alternativen vergleichen

Pardot delivers on promises
Vorteile
The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Nachteile
There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
The best Marketing Automation tool out there!
The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Vorteile
Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
Nachteile
Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
Pardot is a good automation tool when connected to Salesforce
My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.
Vorteile
I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages.
Nachteile
I would like to have more tools to create the design of emails without needing HTML.
Bite the bullet and invest in a better tool
Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Vorteile
Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.
Nachteile
Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.
Pardot is perfect for marketing from Salesforce CRM
Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.
Vorteile
It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.
Nachteile
It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.
Vergleiche Nutzerempfehlungen mit Alternativen
Mit Alternativen vergleichen
Pardot Preis
Pardot Preis
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
Mit Alternativen vergleichen
Pardot Funktionen
Pardot Funktionen
Vergleiche Funktionen mit Alternativen
Mit Alternativen vergleichen
Kategorien
Kategorien
Pardot Häufig gestellte Fragen
Pardot Häufig gestellte Fragen
Weiter unter folgen häufig gestellte Fragen über Pardot.
F. Welche Preispläne bietet Pardot an?
Pardot bietet folgende Kostenpläne an:
Beginnt ab: 1.250,00 $/Monat
Preismodell: Abonnement, Open Source
Gratis Testen: Nicht verfügbar
F. Was sind die Hauptfunktionen von Pardot?
Wir haben keine Informationen über die Funktionen von Pardot
F. Wer sind die typischen Nutzer von Pardot?
Pardot hat die folgenden typischen Kunden:
Kleine Unternehmen, Großunternehmen, Öffentliche Verwaltung, Mittlere Unternehmen
F: Welche Sprachen werden von Pardot unterstützt?
Pardot unterstützt die folgenden Sprachen:
Englisch
F. Unterstützt Pardot mobile Geräte?
Wir haben keine Informationen darüber, welche Geräte Pardot unterstützt
F. Mit welchen anderen Applikationen integriert Pardot?
Pardot kann in folgende Anwendungen integriert werden:
Bitium, Bizible, Jabmo, Kapost, LoginRadius, Oktopost, SalesforceIQ, SnapApp, Uberflip, Vidyard
F. Welche Varianten der Kundenbetreuung bietet Pardot an?
Pardot bietet folgende Optionen für Kundensupport:
Häufig gestellte Fragen, Forum, Wissensdatenbank, Online-Support, Telefon-Support, Video-Anleitungen
Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.