Google Analytics

Google Analytics

Web-Analytics der Unternehmensklasse

4,7/5 (4612 Bewertungen)

Google Analytics Übersicht

Was ist Google Analytics?

Google Analytics ist ein von Google angebotener Web-Analytics-Service. Die Lösung bietet umfassende Berichterstattungs- und Analysetools für Websites jeder Größe. Google Analytics ermöglicht es den Nutzern, den Website-Verkehr zu überwachen, die Interaktion der Nutzer mit ihrer Website zu verstehen und je nach den Anforderungen ihres Unternehmens individuelle Berichte zu erstellen.

Google Analytics sammelt, verwaltet und konsolidiert Website-Daten und zeigt den Nutzern, wie Kunden mit ihren Websites, Anzeigen, Videos und Social Tools über alle ihre Geräte interagieren. Google Analytics analysiert den Besucherverkehr und ermöglicht es den Nutzern, das Verhalten ihrer Endnutzer zu verstehen.

Google Analytics aktiviert Websitedaten. Mit den richtigen Einblicken können Unternehmen ihre Marketingkampagnen verbessern und mit ihren Webinhalten experimentieren. Die Lösung zeigt Websitemanagern, was bei der Zielgruppe gut ankommt und was nicht, sodass sie ihre Websiteinhalte und Marketingstrategien entsprechend anpassen können.

Google Analytics Übersicht

Kosten

Beginnt ab
N/A

Preisoptionen

Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis

Google Analytics Funktionen

Geräte
Unternehmensgröße
K M G
Märkte
Asien, Australien, Kanada, China, Europa und 5 weitere , Deutschland, Indien, Japan, Lateinamerika, Mittlerer Osten und Afrika
Unterstützte Sprachen
Arabisch, Chinesisch (vereinfacht), Chinesisch (traditionell), Tschechisch, Dänisch und 22 weitere , Niederländisch, Englisch, Finnisch, Französisch, Deutsch, Hebräisch, Ungarisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Spanisch, Schwedisch, Türkisch, Ukrainisch, Taiwanisch, Thai

Screenshots

Google Analytics Screenshot: Analyze daily visits, traffic types, & time on site by country
Google Analytics Screenshot: Analyze daily visits, traffic types, & time on site by country Google Analytics Screenshot: Google Analytics custom dashboard Google Analytics Screenshot: Google Analytics audience demographics reporting Google Analytics Screenshot: View website data in real time with Google Analytics Google Analytics Screenshot: Connect sales, marketing and advertising data Google Analytics Screenshot: Generate reports to see what's working and fix what's not

Google Analytics Bewertungen

Google Analytics Bewertungen

Gesamtbewertung
4,7
/
5
Ausgezeichnet
3352

Sehr gut
1116

Durchschnitt
134

Gering
8

Schlecht
2

Preis-Leistungs-Verhältnis
4,7
Funktionen
4,6
Bedienkomfort
4,1
Kundenbetreuung
4,2
97% haben diese Anwendung empfohlen
Prithviraj J.

Best Tool To Interpret the Development of Your Website/App

I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free

Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.

Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance


Mit Google übersetzen
Harshit B.

With Google Analytics, you will Know your customers !

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.


Mit Google übersetzen
Jamie P.

Maybe I'm Stupid

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.


Mit Google übersetzen
Craig S.

Easy to use Analytics tool for Newbies

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.


Mit Google übersetzen
Michele B.

This is How You Track Anything

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.


Mit Google übersetzen
Prithviraj J.
Branche: Marketing & Werbung
Untern. Größe: 51-200 Mitarbeiter
Übersetzen auf: Deutsch

Best Tool To Interpret the Development of Your Website/App

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 11.6.2020
Quelle der Bewertung: Capterra

I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free

Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.

Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Vorteile

1- Ready Reports Generation
2- Real-time analysis of a website
3- Analysis of variety of site

Nachteile

1- Few complications in combining dimensions and metrics
2- Few methods are tricky for setting up filters and segmentations

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Harshit B.
Branche: Computer-Software
Untern. Größe: 13-50 Mitarbeiter
Übersetzen auf: Deutsch

With Google Analytics, you will Know your customers !

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 3.1.2020
Quelle der Bewertung: Capterra

The overall experience of Google Analytics has been excellent, we been able to mould our offering to the end user in a way that he/she gets the most out of the website and make an informed choice when dealing with a purchasing decision.

Vorteile

Google Analytics has helped us understand our consumers better. We have been able to get real time updates about the audience on the site, which page they are active on and which application/product is getting the most number of views and so and it also help us in making our landing page better by providing a more intuitive experience.

Nachteile

The software is excellent in most aspects, however there were features like acquisition and behaviour where we felt a lot more can be provided by the site, and the iOS and Android apps can also be a lot better with respect to intuitiveness.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 9.0/10

Jamie P.
Branche: Marketing & Werbung
Untern. Größe: 13-50 Mitarbeiter
Übersetzen auf: Deutsch

Maybe I'm Stupid

Weitere für Mehr als 2 Jahre genutzt
Bewertet am 18.2.2020
Quelle der Bewertung: Capterra

With someone with the proper skills to utilize Google Analytics--or even someone with the time to devote to learning all of the tricks of the Google Trade--this product can be the difference between sinking with a failing campaign, wasting a lot of your clients' money in the process, and being able to quickly and efficiently tailor digital advertising efforts to maximize returns.

Vorteile

If you know what you are looking for--and how to find it again after Google makes approximately 300 changes and updates--Google Analytics can be exceptionally useful. In our business, it is extremely important to not only know that a given media product is working for the client, but also to be able to PROVE the success (or failure) of a product to the client. Our clients--the business owners and their staff--want to be sure that they are spending their money on advertising products that work. It is very easy to claim that, yes, this product is working for you, but it is another matter entirely to be SURE and to be able to prove that success. Google Analytics allows us to track digital interactions with the customer's website. Typically, our clients have no idea if their websites are seeing increases in customer traffic following advertising campaigns (such as television and radio), or if the digital ads placed are doing exactly what they should be doing.

Nachteile

While the concept behind Google Analytics is great, the actual execution leaves much to be desired, at least for me. Maybe I'm completely stupid (a fair assessment) or too Gen X and not Millennial enough to find Google Analytics easy to use. It surely doesn't help that it seems that the user dashboard/interface changes every time I use it. Knowing how to navigate through the various levels and sections of the monstrosity that is Google Analytics to find exactly what metrics are needed in any given situation is an artform--and I feel like I've only just mastered stick figures and maybe a smidge of finger-painting. In short, I'm not an artist.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 3.0/10

Craig S.
Branche: Bekleidung & Mode
Untern. Größe: 2-10 Mitarbeiter
Übersetzen auf: Deutsch

Easy to use Analytics tool for Newbies

Monatlich für Mehr als 2 Jahre genutzt
Bewertet am 16.3.2020
Quelle der Bewertung: Capterra

Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Vorteile

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Nachteile

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Verteilung der Bewertung

Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 8.0/10

Michele B.
Branche: Maschinenbau oder Wirtschaftsingenieurwesen
Untern. Größe: 51-200 Mitarbeiter
Übersetzen auf: Deutsch

This is How You Track Anything

Täglich für Mehr als 2 Jahre genutzt
Bewertet am 10.4.2020
Quelle der Bewertung: Capterra

I started using it by just tracking page views and that was it. Then, in time, I started delving into more complicated settings and tracking more valuable insights. If I had the time to spend months in it, I'd still find more interesting things to keep track of and evaluate. Getting started was extremely easy, all of 3 seconds. And then you have an endless amount of tweaks and new features you can work on, in time and when needed.

Vorteile

It is as easy to begin using as possible, and allows as complicated a setup as you wish to have, allowing you to go as deep in your analysis as you are willing to invest time in it.

Nachteile

There is not much to dislike at all here. It's part of the Google ecosystem, so you have to understand you're using a Google product. That is not a con, just something to keep in mind.

Verteilung der Bewertung

Preis-Leistungs-Verhältnis
Bedienkomfort
Kundenbetreuung

Weiterempfehlungsquote: 10.0/10

Nutzerempfehlung
9/10
Basierend auf 4.612 Benutzerbewertungen
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Google Analytics Preis

Google Analytics Preis

Beginnt ab
N/A
Gratis Testen
Kostenlos
Abonnement
Preis-Leistungs-Verhältnis
Preis-Leistungs-Verhältnis
4,7/5
Basierend auf 4.612 Benutzerbewertungen
Vergleiche das Preis-Leistungs-Verhältnis mit Alternativen
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Google Analytics Funktionen

Google Analytics Funktionen

API
Ad-hoc-Berichterstattung
Aktivitäts-Dashboard
Anpassbare Berichterstellung
Berichterstattung und Statistik
Business Intelligence
Dashboard-Erstellung
Daten-Import / -Export
Datenfilterung
Datenvisualisierung
Diagramm-Erstellung
Drag-and-Drop-Oberfläche
Echtzeit-Analytik
Echtzeit-Daten
Integration von Dritten
Prädiktive Analytik
Trend-Analysen
Visuelle Analytik
Werkzeuge zur Zusammenarbeit
Überwachung
Funktionen
4,6/5
Basierend auf 4.612 Benutzerbewertungen
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Kategorien

Videos und Anleitungen

Videos und Anleitungen

Google Analytics Häufig gestellte Fragen

Google Analytics Häufig gestellte Fragen

Weiter unter folgen häufig gestellte Fragen über Google Analytics.

F. Welche Preispläne bietet Google Analytics an?

Google Analytics bietet folgende Kostenpläne an:

Preismodell: Kostenlos, Abonnement

Gratis Testen: Verfügbar

F. Was sind die Hauptfunktionen von Google Analytics?

Wir haben keine Informationen über die Funktionen von Google Analytics

F. Wer sind die typischen Nutzer von Google Analytics?

Google Analytics hat die folgenden typischen Kunden:

Freie Mitarbeiter, Großunternehmen, Mittlere Unternehmen, Non-Profit, Öffentliche Verwaltung, Kleine Unternehmen

F: Welche Sprachen werden von Google Analytics unterstützt?

Google Analytics unterstützt die folgenden Sprachen:

Arabisch, Chinesisch (vereinfacht), Chinesisch (traditionell), Tschechisch, Dänisch, Niederländisch, Englisch, Finnisch, Französisch, Deutsch, Hebräisch, Ungarisch, Indonesisch, Irisch, Italienisch, Japanisch, Koreanisch, Norwegisch, Polnisch, Portugiesisch, Russisch, Spanisch, Schwedisch, Türkisch, Ukrainisch, Taiwanisch, Thai

F. Welche Preispläne bietet Google Analytics an?

Google Analytics hat folgende Preismodelle:

Kostenlos, Abonnement

F. Unterstützt Google Analytics mobile Geräte?

Google Analytics unterstützt die folgenden Geräte:

Android, iPhone, iPad

F. Mit welchen anderen Applikationen integriert Google Analytics?

Google Analytics kann in folgende Anwendungen integriert werden:

Authoritas, Belladati, Cyfe, Impactia, Jimdo, PPC Keyword, Pinpointe On-Demand, Qwaya, VWO Testing, Zendesk

F. Welche Varianten der Kundenbetreuung bietet Google Analytics an?

Google Analytics bietet folgende Optionen für Kundensupport:

Forum, Wissensdatenbank, Video-Anleitungen